As Twitter continues its mainstream march, it’s no surprise that it’s actively being used by celebrities. From Shaquille O’Neal to Demi Moore, Twitter is being used by a growing number of celebrities who want to engage directly with their fans.

But proving that (most) celebrities are just like everyone else, Twitter is starting to cause twouble for the celeb-set too.

Last week, NBA star Charlie Villanueva used the half-time break to post a tweet:

“In da locker room, snuck to post my twitt. We’re playing the Celtics, tie ball
game at da half. Coach wants more toughness. I gotta step up.”

Step it up he did; he helped lead his team to victory in an important game. But that didn’t matter to his coach, who was outraged that he used Twitter during a game and subsequently banned the use of Twitter in the locker room.

But if you think an athlete tweeting during a professional sporting game is bad, The Telegraph has an even more sordid tale: two A-list celebrities are rumored to have called it quits after one came to believe the other was obsessed with Twitter.

The A-list couple in question is none other than actress Jennifer Aniston and singer John Mayer. According to The Telegraph, a source close to Aniston revealed that Mayer has been putting her off while he was busy tweeting it up on Twitter.

The source said: “John suddenly stopped calling her or returning her emails
and when she would finally catch up with him, he’d say: ‘I’ve been so busy with
work. I’m sorry I haven’t had time to call you back.”

The source added: “Jen was fuming. There he was, telling her he didn’t have
time for her and yet his page was filled with Twitter updates.

“Every few hours, sometimes minutes, he’d update with some stupid line. And
in her mind, she was like ‘He has time for all this Twittering, but he can’t
send me a text, an email, make a call?’.”

Of course, The Telegraph’s headline, “Jennifer Aniston ended relationship with John Mayer because of his Twitter ‘obsession’“, isn’t exactly accurate. If the rumor is true, Aniston ended her relationship with Mayer because he wasn’t making an effort to maintain the relationship.

Twitter’s role in the heartbreak: making Mayer’s lack of interest clear.

Before services like Twitter enabled us to broadcast our lives to everyone with an internet connection, it was often harder to unmask a lie. But now, the truth is often revealed without a conscious human effort being made to tell it. If she says she’s too busy but she’s tweeting up a storm, it’s probably you. If he tells you that he was in Spain last weekend when his Facebook profile showed pictures of him in London, he just might be hiding something.

Obviously in a world in which everyone was honest, we wouldn’t need the internet to reveal our deceptions; we’d be up front about things. But we don’t live in a world in which everyone is honest and thanks to technology, we’re reminded of that on a constant basis.

If there’s any take away from this Aniston/Mayer rumor, it’s that the more you broadcast on the internet, the higher the probability that people will discover when your actions don’t match your words. Since trust has never been more important, all it takes is the click of a mouse to completely destroy your credibility with a spouse, a friend, a customer.

For individuals and companies this is something to keep in mind every time you hit that ‘update‘ button.

Photo credit: Hot Rod Homepage via Flickr.