Social Media Platforms Overview Best Practice Guide
This report provides a summary of the features available on the main social platforms – including Facebook, Twitter, Instagram, LinkedIn and TikTok – outlining the options for marketers developing paid, owned and earned social media strategies.
Social Media Stategy Best Practice Guide
This guide provides marketers with a framework for developing a social media strategy, summarising the main considerations when developing a strategic approach to social media marketing and communications.
How do brands use social listening tools?
Tapping into conversation can be hugely valuable for brands, particularly when it comes to gaining insight into how people feel about a company or its products. This practice is known as social listening.
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The best social stories and campaigns from April 2021
Spring has arrived, and as lockdown begins to lift, we’ve got another roundup of the best social media stories and campaigns from April 2021. There’s a wide variety of different campaigns to cover this month, ranging from Cadbury’s virtual Easter egg hunt to Dove weighing in on the topic of self-esteem. We’ve also thrown in […]
The best social stories & campaigns from February 2021
We’re back with another roundup of the biggest and best social stories and campaigns of the month.
Brands can now hide replies to their tweets, but should they?
Last week, Twitter announced that it has rolled out globally a feature that allows users to hide replies to their tweets. Previously, this feature was available to select users as part of a beta test.
Twitter bans political ads. Could its ban on issues ads also affect brands?
In a stunning development, Twitter CEO Jack Dorsey announced Tuesday that his company is banning political advertising on its platform globally.
18 smart women in SEO to follow on Twitter
If you’re looking to learn more about SEO and also want to add more voices from smart, knowledgeable and empowered women to your Twitter feed, look no further.
The best social media stories & campaigns from February 2019
February may be the shortest month of the year, but we’ve got a tall order of social stories and campaigns from Nike, British Airways, TikTok, LinkedIn and Twitter – let’s get started.
