The latest Twitter marketing best practice, briefings, case studies, statistics, benchmarks, trends, training and more

Social Media Advertising Best Practice Guide Pack Shot

Social Media Platforms Overview Best Practice Guide

This report provides a summary of the features available on the main social platforms – including Facebook, Twitter, Instagram, LinkedIn and TikTok – outlining the options for marketers developing paid, owned and earned social media strategies.

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Social Media Stategy Best Practice Guide

 ‌ This guide provides marketers with a framework for developing a social media strategy, summarising the main considerations when developing a strategic approach to social media marketing and communications.


How do brands use social listening tools?

 ‌ Tapping into conversation can be hugely valuable for brands, particularly when it comes to gaining insight into how people feel about a company or its products. This practice is known as social listening.


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B2B - Econsultancy's Internet Statistics Database