Social Media Platforms Overview Best Practice Guide
This report provides a summary of the features available on the main social platforms – including Facebook, Twitter, Instagram, LinkedIn and TikTok – outlining the options for marketers developing paid, owned and earned social media strategies.
Social Media Stategy Best Practice Guide
This guide provides marketers with a framework for developing a social media strategy, summarising the main considerations when developing a strategic approach to social media marketing and communications.
Social media monitoring, crisis and conversation management
Strategy, distribution and best practice
Principles and practice of influencer marketing
Get practical insights on planning your social media channel strategy.
How do brands use social listening tools?
Tapping into conversation can be hugely valuable for brands, particularly when it comes to gaining insight into how people feel about a company or its products. This practice is known as social listening.
Spring has arrived, and as lockdown begins to lift, we’ve got another roundup of the best social media stories and campaigns from April 2021. There’s a wide variety of different campaigns to cover this month, ranging from Cadbury’s virtual Easter egg hunt to Dove weighing in on the topic of self-esteem. We’ve also thrown in […]
We’re back with another roundup of the biggest and best social stories and campaigns of the month.
Last week, Twitter announced that it has rolled out globally a feature that allows users to hide replies to their tweets. Previously, this feature was available to select users as part of a beta test.
In a stunning development, Twitter CEO Jack Dorsey announced Tuesday that his company is banning political advertising on its platform globally.
If you’re looking to learn more about SEO and also want to add more voices from smart, knowledgeable and empowered women to your Twitter feed, look no further.
February may be the shortest month of the year, but we’ve got a tall order of social stories and campaigns from Nike, British Airways, TikTok, LinkedIn and Twitter – let’s get started.