"Globally, Twitter's daily monetisable active users grew by 11% year-on-year during Q1 2019"
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Research, Trends and Best Practice
1. Introduction This guide has been written to complement Econsultancy’s Social Media Strategy Best Practice Guide, and Content Strategy Best Practice Guide. Its purpose is to provide a snapshot of some of the major social media platforms and the most pressing considerations for marketers looking to generate the most value from social media. It provides […]
1. Introduction This guide has been written to complement Econsultancy’s Social Media Strategy Best Practice Guide, Social Media Platforms Overview, B2B Social Media Best Practice Guide and Paid Search Best Practice Guide. The purpose of this guide is to provide an overview of the opportunities, risks and the required investment of time, effort and budget […]
From the Blog
If you’re looking to learn more about SEO and also want to add more voices from smart, knowledgeable and empowered women to your Twitter feed, look no further.
February may be the shortest month of the year, but we’ve got a tall order of social stories and campaigns from Nike, British Airways, TikTok, LinkedIn and Twitter – let’s get started.
It’s the final stats round-up of the year, and you bet we’re going out with a bang.
Social media monitoring, crisis and conversation management
Strategy, distribution and best practice
Principles and practice of influencer marketing
Get practical insights on planning your social media channel strategy.
Benchmark your company's digital performance
What does good look like? Search and compare against Twitter marketing metrics, from % of referrals to average engagement rate, with Econsultancy’s Performance Benchmarks tool.