The latest Twitter marketing best practice, briefings, case studies, statistics, benchmarks, trends, training and more


"Globally, Twitter's daily monetisable active users grew by 11% year-on-year during Q1 2019"

Visit the Internet Statistics Database for hundreds more charts and statistics related to Twitter, for you to browse, save and export.

Research, Trends and Best Practice

Social Media Platforms Overview

Social Media Platforms Overview

 1. Introduction This guide has been written to complement Econsultancy’s Social Media Strategy Best Practice Guide,  and Content Strategy Best Practice Guide. Its purpose is to provide a snapshot of some of the major social media platforms and the most pressing considerations for marketers looking to generate the most value from social media. It provides […]

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Benchmark your company's digital performance

What does good look like? Search and compare against Twitter marketing metrics, from % of referrals to average engagement rate, with Econsultancy’s Performance Benchmarks tool.

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