The latest Twitter marketing best practice, briefings, case studies, statistics, benchmarks, trends, training and more

Social Media Advertising Best Practice Guide Pack Shot

Social Media Platforms Overview Best Practice Guide

This report provides a summary of the features available on the main social platforms – including Facebook, Twitter, Instagram, LinkedIn and TikTok – outlining the options for marketers developing paid, owned and earned social media strategies.

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Social Media Stategy Best Practice Guide

 ‌ This guide provides marketers with a framework for developing a social media strategy, summarising the main considerations when developing a strategic approach to social media marketing and communications.


How do brands use social listening tools?

 ‌ Tapping into conversation can be hugely valuable for brands, particularly when it comes to gaining insight into how people feel about a company or its products. This practice is known as social listening.


Social stories monthly

The best social stories and campaigns from July 2021

It’s time for another round up of the best social campaigns from the month gone. July brought us the return of Back to School season, and the much-anticipated delayed Tokyo Olympics, the latter dominating this month’s most engaging activations. In particular, TikTok has made every effort to raise enthusiasm for the great sporting event among […]

Social stories monthly

The best social stories and campaigns from April 2021

Spring has arrived, and as lockdown begins to lift, we’ve got another roundup of the best social media stories and campaigns from April 2021. There’s a wide variety of different campaigns to cover this month, ranging from Cadbury’s virtual Easter egg hunt to Dove weighing in on the topic of self-esteem. We’ve also thrown in […]

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