Course Module

Setting KPIs

Learn more about measuring the success of your marketing automation program.

Governance

Lean about maintaining the right processes to get the most out of marketing automation.

Data Sources

Learn more about data sources you can use and segments you can create to make your marketing automation more powerful.

What is CRO?

This module provides an overview of CRO, which uses analytics, data and customer feedback to improve the experience of your website or app.