Course

Quick courses

Quick Course: Marketing Automation

Welcome to a Quick Course in Marketing Automation.  In this course you’ll learn more about enabling the marketing processes and workflows, governance and setting KPIs to measure success. To complete the course watch all the module videos and take the short quiz. Further recommend readings are as follows: 10 top tips for those getting started with […]

Quick courses

Quick Course: Conversion Rate Optimisation (CRO)

Welcome to a Quick Course in Conversion Rate Optimisation (CRO).   To complete the course watch all the module videos and take the short quiz. Further recommend readings are as follows: Four trends driving conversion rate optimisation (CRO) Are biometrics the future of UX testing and CRO? Ethical CRO: The end of dark patterns Conversion Rate […]

Quick courses

Quick Course: Digital Marketing Strategy

Welcome to the Quick Course in Digital Marketing Strategy. In this course you’ll learn the five golden rules of effective planning and useful frameworks to help you day to day. Get your head around SMART objective setting and become familiar with the concept of customer journeys. Complete each video module and then proceed to the […]