Quick Guides

Quick Guides offer condensed versions of our Best Practice Guides for marketers short on time.

Quick Guide to Content Strategy

This quick guide offers an introduction to content strategy, providing guidance and outlining some key definitions, processes, tools, frameworks and practices that can enable an optimised approach.

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Quick Guide to Storytelling for Marketers

A look the fundamentals of storytelling that marketers should consider in both external and internal communications, covering topics including storytelling elements, aligning stories with explicit and implicit brand values and how data can inform storytelling in marketing.