Quick Guides

Quick Guides offer condensed versions of our Best Practice Guides for marketers short on time.

Quick Guide to Marketing Automation

This quick guide looks at the business benefits of marketing automation, including the ability to deliver personalised, omnichannel experiences to customers and improve acquisition, engagement and retention. It provides an overview of the main features offered by marketing automation platforms, and the key steps to successful implementation.

Quick Guide to Experiential Marketing

Experiential marketing enables brands to connect with their customers in more meaningful and memorable ways. This quick guide gives an overview of the business case for experiential marketing and sets out a framework for brands thinking of launching an experiential campaign of their own.