UK internet users made 2.2bn visits to search engines in February 2012, an increase of 174m visits year-on-year.
The data, compiled by Experian Hitwise, also shows that Google’s dominance has slightly increased – while Microsoft and Yahoo saw both monthly and year-on-year declines in traffic.
Google accounted for a massive 91.57% of search traffic in February, up 0.93% from January 2012 and an increase of 0.89% year-on-year.
The downward trend in Yahoo and Microsoft’s search traffic gives a clue as to why the two companies recently decided to merge their services.
Separately the companies just can’t compete with Google at this stage, so it makes sense for them to cooperate.