• February 2020

  • Feb
    6
    1 hour, 30 minutes, 10:30 AM - 12:00 PM
    Customer Experience is a competitive differentiator in many industries. Customer Journey Mapping is an increasingly popular element of customer experience management, and includes detailed mapping of a customer’s digital and physical experiences with a brand, business or organisation. Join this customer journey mapping roundtable to discuss the challenges and opportunities of how this topic is effecting marketers and industry peers.
    • Free
  • Feb
    6
    1 hour, 30 minutes, 12:30 PM - 02:00 PM
    Digital technologies have fundamentally changed marketing practice and operations. With marketing organisations transforming to become fit for purpose for a continually and rapidly changing environment, the need for marketers to understand how to manage change and complexity has never been greater. Marketers are invited to discuss how they are fostering change management within their organisation and share their experiences and challenges.
    • Free
  • Feb
    6
    1 hour, 30 minutes, 02:30 PM - 04:00 PM
    Segmentations and personas have long been popular tools to help marketers understand and target their customers. The opportunity to segment customers has evolved with the availability of data, with new and powerful tools allowing organisations to divide up their customers in new and sophisticated ways. Join this roundtable to discuss how to put data to work to create robust and useful segmentations and personas. Also, how segmentations will facilitate strategic decision making in the future.
    • Free