Digital Accelerator Learning Objectives
So, join Kevin and UPS on this digital transformation journey and understand how we are moving from a UPS-centric mindset to Customer First and Digital First, and what this means for our business and our marketing teams.
Through a combination of lessons with UPS business/digital experts and Econsultancy modules, this course will ensure that participants understand the importance of putting the customer-first, and how key digital campaign planning tools and approaches, including segmentation, targeting, and customer journey mapping, can help to provide the best customer experience.
UPS marketers will explore the rich world of data and understand how a data-driven approach to planning, including hypothesis generation, insight leveraging, and producing a continuous data collection plan, can help support this customer-first approach and achieve business objectives.
In addition, you will understand how digital has advanced the capabilities in key channels and how this can enhance your digital campaigns, via web desktop and mobile, as well as email, search, social and digital advertising. You will also learn how these opportunities have expanded due to the Covid-19 pandemic.
The last module will provide you with valuable advice in the form of “top tips” from UPS experts to help you “adopt digital in all you do” and activate this powerful digital opportunity with your teams.
By the end of this course, you will feel confident in the role you play in this transformation, feel comfortable with starting small, failing fast and trying again, and understand why it is time for all of us at UPS to embrace a new digitally-powered customer-first mindset.