Online ad revenues across the Atlantic
exceeded $5.2bn (£2.5bn) in Q3, making it another record quarter, according to the Interactive Advertising Bureau.
Spending on online ads increased by $1.1bn (£532m) or 25.3% on the same period last year, and also rose by 3% compared to Q2.
Other figures from the report:
- Each quarter this year has been a record high, Q1 ad revenue at $4.9bn, Q2 at $5.1bn, and Q3 at $5.2bn.
- Total US online ad revenue for the first nine months of the year is $15.2 bn (£7.6bn). This is a 26% increase on the $12.1 bn (£6bn) spent on online ads in the first nine months of 2006.
The most recent IAB figures for the UK ad market also show strong growth, with spending in the first half of 2007 rising 41.3% to a half-year record of £1.33bn.
US online media spending to overtake newspapers
Internet Statistics Compendium – November 2007