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Latest insight

visual search

How marketers can use visual search

In the last few years, images have begun to change the way we search online.

An increasing number of people are using visual search – the process of using an image as a search term (instead of keywords) to find out more information, or to discover similar images.

Econsultancy Blockchain report

Demystifying Blockchain: Guidelines for Marketers

1.  Introduction Powerful technological forces are impacting the marketing profession and the companies and industries where marketers work. Econsultancy identifies, analyses and writes about many of these forces; ubiquitous connectivity[1], artificial intelligence[2] and the Internet of Things[3] to name a few. The same technologies are also enabling new and agile innovators to launch digitally enabled […]

Opportunities and Challenges for Marketers in 2018

Foreword Welcome to Econsultancy’s 2018 opportunities and challenges report where we bring to the table our perspectives on the forces shaping the marketing industry over the coming months. Almost every year, new channels and technologies emerge that quickly change the environment in which marketers operate. It would seem that the marketing landscape is in a […]

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Econsultancy Digital Skills Index

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