The importance of good copy cannot be understated. Whether you’re writing copy for your website, an email newsletter or offline marketing materials, copy can mean the difference between a sale and a lost customer; success and failure.

Yet copy is frequently overlooked and poorly understood. The reason is obvious – not everyone is a skilled writer.

Even for individuals who are, investing the time to write good copy can often be difficult when you have a million other tasks that seem more important.

Fortunately, there are a number of tools that can make writing good copy a bit easier.

  • Wordtracker

    Designed specifically for SEO, Wordtracker helps you generate keywords that are relevant to your products and services so that you can optimize the copy you write based on them.

  • ScribeJuice

    This software program looks at your copy and analyzes it, looking for problems and suggesting areas where there’s room for improvement.

  • Visual Thesaurus

    Using the right words is a crucial aspect of good copywriting. Yet sometimes finding the perfect word is difficult. Visual Thesaurus is a nifty subscription service that takes a word and provides a visual “map” of related words that may be useful.

Unfortunately, there’s no software package or service that’s going to automatically produce good copy – it’s just not possible.

Good copywriting takes time, effort and practice. Here are some online resources that can assist you in becoming a better copywriter:

Investing in good copywriting is an investment for sure but as successful copywriters will tell you, it usally pays off in the end.