User Experience and Usability

The latest user experience and usability best practice, trends, industry insights, data and more

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User Testing: An Introduction for Marketers

 ‌ A must for marketers wanting to get to grips with the basics of user testing, this briefing highlights the importance of involving users in the testing and development process, and choosing the right time to involve them. It also answers some of the key FAQs, from ideal group size to recording results.

Research, Trends and Best Practice

Consumerization of Healthcare report

The Consumerization of Healthcare

1. Executive Summary “We don’t sell a product, we sell an experience.” That’s how 62% of marketing executives in the wellness and healthcare category describe their business. Healthcare marketers know that their market is changing as the power dynamic shifts toward the consumer. What isn’t so clear is what to do about it. Based on […]

Articles

Five key psychological principles of UX & UI design

User experience (UX) is the most important aspect of any product. Well-designed UX drives user engagement. But badly designed UX doesn’t just cause app abandonment. It’s also been proven to damage your overall brand, making users less likely to engage with you in the future. How can you avoid this? By considering the science and […]

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