User Experience and Usability

The latest user experience and usability best practice, trends, industry insights, data and more

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User Testing: An Introduction for Marketers

A must for marketers wanting to get to grips with the basics of user testing, this briefing highlights the importance of involving users in the testing and development process, and choosing the right time to involve them. It also answers some of the key FAQs, from ideal group size to recording results.

Research, Trends and Best Practice

Consumerization of Healthcare report

The Consumerization of Healthcare

1. Executive Summary “We don’t sell a product, we sell an experience.” That’s how 62% of marketing executives in the wellness and healthcare category describe their business. Healthcare marketers know that their market is changing as the power dynamic shifts toward the consumer. What isn’t so clear is what to do about it. Based on […]

stats

"Globally, 74.6% of people say they would recommend a brand based upon a positive experience with a company’s website"

Browse and export thousands of charts, statistics and market data like this, in the Internet Statistics Database. Constantly updated to reflect the latest findings.

From the Blog

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UX will not make you Uber, but it’s still important

In a classic scene from Monty Pythons Life of Brian, Brian/Jesus is adamantly trying to get people not to follow the crowd blindly, but to be individual and act for themselves. In a comical twist, as he tells the crowd “You’re all individual, you’ve all got to think for yourselves”, they answer in complete unison “Yes, we’re all individuals, we’ve all got to think for ourselves”.

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