User Experience and Usability

The latest user experience and usability best practice, trends, industry insights, data and more

User Experience and Interaction Design - Best Practice Guide

‌ This guide to user experience (UX) and interaction design equips readers with the knowledge, tools and techniques they need to deliver great user experiences and design products that people like to use.

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User Testing: An Introduction for Marketers

 ‌ A must for marketers wanting to get to grips with the basics of user testing, this briefing highlights the importance of involving users in the testing and development process, and choosing the right time to involve them. It also answers some of the key FAQs, from ideal group size to recording results.

UX Essential Reads

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27 things I need to see on an ecommerce homepage

Here are 27 elements that are commonly seen on ecommerce homepages, many essential, others desirable. If I’ve missed any, please leave a comment below… Status updates or contextual copy Current events may affect factors like price or delivery, such as Christmas, or bad weather, so adding a message to the homepage is a good way […]

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What is design thinking?

When people talk about ‘design thinking’ nowadays, they are referring to a specific definition: a methodology and organisational approach to solving problems and building products. Design thinking is about bringing these tried-and-tested methodologies to a wider audience and wider stakeholders across the organisation. Over the past few years, ‘design thinking’ has gone from being an […]

The business case for UX

Whatever the organisation’s relationship with UX, the goal should be the same: to make a product or experience that solves a problem for a user and delights them in the process of solving it. But what about building a business case for UX? Why invest in UX? Why and where is UX important? How do […]

Articles

A phone screen displaying the Moonpig app with a marker pen and a binder arranged around it.

Moonpig on innovating during a pandemic, internal empathy and nailing the basics of UX

Camila Diaz is Head of Product Design and Research at online greetings cards and gift company Moonpig. At Moonpig, Product Design is a discipline that comprises a range of UX-related functions, including user research, user experience design, information architecture, visual design interaction, and service design thinking. As such, Diaz played a pivotal role in the […]

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