User Experience and Usability

The latest user experience and usability best practice, trends, industry insights, data and more

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User Testing: An Introduction for Marketers

 ‌ A must for marketers wanting to get to grips with the basics of user testing, this briefing highlights the importance of involving users in the testing and development process, and choosing the right time to involve them. It also answers some of the key FAQs, from ideal group size to recording results.

Research, Trends and Best Practice

Consumerization of Healthcare report

The Consumerization of Healthcare

1. Executive Summary “We don’t sell a product, we sell an experience.” That’s how 62% of marketing executives in the wellness and healthcare category describe their business. Healthcare marketers know that their market is changing as the power dynamic shifts toward the consumer. What isn’t so clear is what to do about it. Based on […]

User Experience and Interaction Design for Mobile and Web

User Experience and Interaction Design for Mobile and Web

1. About this Guide 1.1. How this guide is structured Econsultancy’s series of best practice guides have been created for professionals who typically work in marketing or ecommerce roles. The guides steer readers to ensure that projects and strategies are executed in the right way for optimal results. This guide to mobile and web user […]

Articles

ecommerce_fashion_and_delivery

27 things I need to see on an ecommerce homepage

Here are 27 elements that are commonly seen on ecommerce homepages, many essential, others desirable. If I’ve missed any, please leave a comment below… Status updates or contextual copy Current events may affect factors like price or delivery, such as Christmas, or bad weather, so adding a message to the homepage is a good way […]

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