User Testing: An Introduction for Marketers
A must for marketers wanting to get to grips with the basics of user testing, this briefing highlights the importance of involving users in the testing and development process, and choosing the right time to involve them. It also answers some of the key FAQs, from ideal group size to recording results.
Research, Trends and Best Practice
1. Executive Summary “We don’t sell a product, we sell an experience.” That’s how 62% of marketing executives in the wellness and healthcare category describe their business. Healthcare marketers know that their market is changing as the power dynamic shifts toward the consumer. What isn’t so clear is what to do about it. Based on […]
1. About this Guide 1.1. How this guide is structured Econsultancy’s series of best practice guides have been created for professionals who typically work in marketing or ecommerce roles. The guides steer readers to ensure that projects and strategies are executed in the right way for optimal results. This guide to mobile and web user […]
There is no doubt that the coronavirus has accelerated the growth of ecommerce at a staggering rate.
The role of ‘UX writer’ has become increasingly sought-after as companies make user experience (UX) a focal point for their business. But what exactly does a UX writer do?
Here are 27 elements that are commonly seen on ecommerce homepages, many essential, others desirable. If I’ve missed any, please leave a comment below… Status updates or contextual copy Current events may affect factors like price or delivery, such as Christmas, or bad weather, so adding a message to the homepage is a good way […]
‘Isn’t a frictionless experience a good thing?’ – you might be asking. Whilst areas of friction in the digital experience can become a barrier and cause drop-offs before conversion, they aren’t the most impactful element contributing towards your customer base. Over 90% of our behaviours and beliefs are driven by emotions. They dictate not only […]
The insight industry has a golden opportunity to step up and provide leadership for business in the current climate, but first the industry itself needs an overhaul if it’s to help others.
Google has announced a new signal dubbed Page Experience that it plans to incorporate into a ranking change sometime next year. Here’s what you need to know about it.
Digital Marketing Templates
If you’re considering working with a user experience agency, our Request for Proposal (RFP) template and guidance notes will improve your procurement process.
Need to convince your boss that investment in user experience is right for your company? Want to be sure you spend your budget in the best possible way? Our Business Case can help by providing research, tips and information from the experts.
This document will help you in the process of recruting users for usabilty testing purposes. It is included as part of Econsultancy’s Digital Marketing Template Files.
Part of Econsultancy’s Digital Marketing Template Files, this specific document is fully customisable and is intended to help you review your current usability and user experience activity.