This short briefing gives an overview of user testing to help marketers understand the discipline.

Questions tackled include:

  • Why is user testing important?
  • How does user testing compare to focus groups?
  • When is the right time to do user testing?
  • How expensive is user testing?
  • How many people, tools, techniques are needed?

The contents of this briefing are reproduced from Econsultancy's larger Best Practice Guide – User Experience and Interaction Design for Mobile and the Web.

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