Usync is an online resource which allows indie bands and artists to establish an online presence and distribute their music without the need to go through a major label.
The site was launched by in Australia in 2001 by Aussie band Gabriel’s Day, which had been overlooked by major labels yet still had a fanbase.
Essentially, Usync allows artists to bypass record labels and take control of the distribution of their music, tickets and merchandising – selling them directly to their fanbase.
Usync is extending this product to the UK, offering 150 ‘Backstage areas’ for UK bands, who will receive a free starter pack containing 1GB of bandwidth and 300MB of storage, as well as ongoing support.
Usync says that less than 15% of artists in the UK make enough money to make a living out of their talent, and most get just a 20% cut of the revenue earned from their music.
Usync makes its money by taking a 20% cut of any transaction made via the site, but says it doesn’t take a share of future earnings or have anything to do with the copyright on the artists’ recordings.
It is an interesting approach, and offers a valuable alternative to waiting for a record deal, allowing artists more control over their music and image.
Interview: Mark Clark, UK MD of GD Worldwide