Workplace drives sales leads with storytelling-based B2B campaign
The collaboration software partnered with Harvard on a topical thought leadership campaign which combined insight with emotive content
Chupa Chups’ Hallowe’en TikTok campaign drives 21% sales uplift
The confectionery brand worked with Wavemaker on a branded and native content campaign, working with influencers to build reach and engagement.
Contextual advertising helps sports streaming platform DAZN win the battle to promote its boxing coverage
Specialist platform Seedtag’s AI-driven approach establishes DAZN as the place to watch boxing and boosts its “Your boxing. Your way” message.
Vodafone Business drives B2B leads with multi-channel SME Champion campaign
Working with Ogilvy, the telecommunications company based its content and advertising campaign around emotive storytelling and boosted brand consideration to 63%.
Overseas property website boosts traffic with data-led SEO content
Your Overseas Home worked with Semetrical to increase visitors by 900% by earning authoritative media backlinks.
Mars optimises James Wellbeloved social advertising to drive 450% increase in sales
The pet food brand used machine learning to analyse consumer purchase triggers then optimised creative in real-time.
Games company boosts revenue by 261% with ecommerce site overhaul
Steamforged partnered with Herd to create a more immersive, engaging and frictionless customer experience and easier path to purchase
Ambassador Cruise Line launches with an omnichannel campaign
Working with Accord Marketing, the travel company combined digital advertising with email marketing to achieve a 40% direct booking level within the distribution mix
‘My Toolstation’ digital journey campaign drives 14% revenue uplift per customer
Toolstation worked with Havas CX helia to move trade customers away from its costly offline catalogue to a hyper-personalised online experience
M&S Corporate Gifts optimises B2B analytics to boost revenue by 60%
The retailer partnered with ReallyB2B to overhaul its data and targeting strategy then optimise its personalised email marketing, content and digital advertising campaign
Italy’s top pasta brand emphasises authenticity and sustainability to reach its highest-ever UK market share
Barilla partnered with Bray Leino for a multi-channel campaign which aimed to remind locked-down Brits of Mediterranean holidays to rekindle their interest in genuine Italian pasta.
Investment Mastery learns how to cut the cost of lead generation
An improved channel mix, brand awareness and better campaign integration helped the financial education business halve its CPA.