The UK government and creative industry-backed campaign adopted a research-led, positive approach to connect with its audience and successfully encourage behavioural change.
Antstream Arcade tracked user engagement from YouTube and Twitch influencer marketing trials then adopted a Twitch-based campaign to attract customers.
Nutanix worked with digital agency Receptional to reach its niche audience more effectively via a LinkedIn advertising campaign whose targeting approach delivered more sales leads at less cost.
Working with Yard, the bank capitalised on the fact that home improvements drive more personal loans, in a content marketing, SEO and digital PR campaign which increased its keyword rankings, website backlinks and traffic.
Working with Cherish PR, the heritage cleaning brand leveraged the health benefits of gardening to support customers with outdoor-focused content during the UK’s Covid-19 lockdown, increasing sales by 27%.
Working with Tom&Co, the tile specialist optimised its brick-and-mortar and ecommerce user journey to boost sales and website traffic.
VidMob’s Intelligent Creative platform used AI analysis of advertising creatives to optimise campaigns, leading to a 26% uplift in Ads Quality Ranking.
Digital agency Evoluted’s challenger brand drove rapid growth through innovative use of the DVLA database and customised recommendations.
The cabin holidays provider underwent a comprehensive digital transformation programme taking in everything from branding to user experience and data-driven marketing, earning a 45% positive increase in brand sentiment and 23% rise in bookings.
Riverstone partnered with Four Communications for a programmatic advertising and paid social campaign which used a customised targeting methodology to increase audience reach and deliver a 40% uplift in conversions.
Working with Journey Further the campaign used natural-language understanding analysis to improve the brand’s link profile by aligning it with commercially valuable keywords.
DoubleVerify’s privacy-safe Custom Contextual product used broad and granular targeting categories to align ads to relevant content, allowing the telecoms company to achieve campaign reach while maintaining relevance.