Charity’s Recycle Week campaign drives behavioural change
Climate action charity WRAP worked with Radley Yeldar to challenge popular myths for its annual Recycle Week, leading to an 88% increase in searches for its Recycling Locator tool
Blue Cross Big Pet Census attracts new direct debit supporters
The animal charity worked with Campfire Agency on a campaign centred on giving a voice to the UK’s pets.
Voting advocacy campaign uses influencer partnerships to drive 140,000 new registrations
HeadCount worked with Digital Voices and 17 creators to encourage young Americans to register
Hearing loss charity uses humour in online ads to drive conversation and traffic
RNID worked with psLondon on a paid social and search campaign whose playful creative led to a 53% increase in online visitors
Alcohol education charity’s first B2B digital advertising campaign generates more leads for less cost
Drinkaware at Work partnered with CTI Digital for a paid social and search campaign which successfully adopted a test-and-learn audience segmentation approach.
The Health Lottery increases revenue by 311% with optimised SEO and digital advertising strategy
Partnering with QueryClick, the charity lottery avoided high keyword bidding costs by improving its organic visibility and paid targeting approach.
The Climate Group’s net zero carbon purpose leads to website overhaul which reduces its emissions by 80%
Working with Manifesto, the charity consolidated and rebuilt its website to reduce its energy output while also improving its user experience.
Data-driven video content campaign uses online influencers to change online piracy attitudes
The UK government and creative industry-backed campaign adopted a research-led, positive approach to connect with its audience and successfully encourage behavioural change.
London Transport Museum’s new digital experience drives 20 times more donations
The museum partnered with CTI Digital to future-proof its digital experience by integrating its donations page and online retail offering and improving online access to its events and extensive collection of artefacts.
Blue Light Card signs over one million new members with social and creative strategy overhaul
The discount service for NHS and emergency workers revitalised its positioning via a social media and digital advertising campaign which boosted signups by 39%, at 87% less cost per acquisition.
WWF campaign raises awareness of the link between habitat destruction and the Covid-19 pandemic
Partnering with digital agency Tug the campaign doubled the target petition signatures and raised WWF’s profile as a global policy campaigner.
Unicef UK’s Paddington’s Postcards subscription service delivers 80% lower CPA than benchmark
Unicef UK uses paid social to test and validate the service, where each month the famous bear sends subscribers’ children an update about a different country and the charity’s work there.