Consumer Goods Archives

Agent Provocateur’s new website increases conversion rate by 34%

The lingerie retailer partnered with Tom&Co to migrate to a more advanced platform to better manage the brand’s increased internationalisation.

Consumer Goods Case Studies

The River Café successfully transitions to a direct-to-consumer brand

Shopify website designed by GPMD drives increased traffic and doubling of revenue

Consumer Goods Case Studies

Lovehoney tests attribution models to best understand complex customer journeys

The adult ecommerce store worked with digital agency Yard to run a geo-split test of the Cubed vs Google attribution models to optimise campaign spend.

Consumer Goods Case Studies

Lavazza Professional personalised ad campaign increases leads by 61%

The retailer of ‘coffee shop quality’ at the workplace partnered with Circus PPC, who utilised LinkedIn profile targeting to develop personalised ads.

Consumer Goods Case Studies

Mattress Online’s Paid Search campaign drives 144% revenue uplift

The ecommerce site partnered with Evolved Search to launch an agile, digital advertising campaign that increased customers, sales and profitability.

Retail Case Studies

Luxury jeweller overhauls its SEO strategy to boost rankings and income

ROX partnered with Yard to research competitors’ keyword performance then optimised its site and search marketing against those insights.

Consumer Goods Case Studies

Dove boosts brand awareness in purpose-led social media campaign for breast cancer

The Unilever brand partnered with Mindshare to educate Snapchat users about self-checking via an AR body map filter.

Consumer Goods Case Studies

Doors ecommerce site increases revenue with Natural Language Processing focused search strategy

Express Doors Direct worked with Boom Online to optimise its site content along wider context and user sentiment search principles.

Consumer Goods Case Studies

Schwarzkopf LIVE influencer marketing campaign drives 58% brand engagement uplift

The haircare brand worked with Pacific7 Productions for an influencer marketing strategy which engaged its digital native audience and encouraged user-generated content. This campaign was shortlisted in the 2021 Marketing Week Masters awards.