When email sign-up rates fell below the 15% penetration benchmark in three areas, NBI worked with digital agency Core to utilise a location-based overlay to target in-market or affinity audiences in those locations resulting in a 734% increase in leads.
Social media agency WPR’s overhaul of the brand’s creative to better match the target audience also boosts CTR and reduces cost-per-click.
Australian physical fitness chain partnered with Rocket to boost its brand awareness and increased its membership sign-ups by 409%
Viber worked with Braze to analyse and optimise personalised in-app messages to international audiences depending on their engagement levels and country
Romania-based BestJobs worked with five elements digital to optimise its search terms and its site tagging, driving a 21% traffic uplift.
Bravo Savings Network worked with Digital Trails to create an international Smart Shopper Index
The food delivery company worked with SYZYGY to adapt its app creative to each market, with a granular and ongoing test-and-learn process.
Body Slims partnered with Wolfgang to pivot to an online offering which engaged consumers according to a research-led buyer journey
Pooled Energy partnered with Rocket to launch a video series which increased awareness of its services to qualified prospects.
Australia’s Life Supports platform worked with Studiohawk to increase local visibility, relevance traffic and engagement for its nationwide network of therapists.
Bright Horizons worked with Receptional to segment its parent audience then optimise its targeting by testing messaging and formats with each group.
The healthy eating company Weight Watchers, recently rebranded WW, boosts efficiency and saves costs using analytics that identify the best performing creatives.