Digital financial brand boosts organic traffic by 14% with innovative content campaigns
Online Mortgage Advisor worked with Verve Search to generate linked coverage worldwide and improve its search rankings
Experian reaches one million Gen Z consumers by combining finance with football
The credit reporting company worked with Brands2Life to educate younger people on managing their finances
Private bank adopts employee advocacy-based social media strategy to boost brand engagement
Julius Baer Group focused on peer-to-peer social media communications to build brand differentiation and awareness, driving an additional 12,500 clickthroughs to its site
Insurance broker increases search traffic for its motor trade offering by 800% with website revamp
Gallagher worked with TrunkBBI to hone its website’s content and SEO
Financial services industry body drives training sign-ups with omnichannel campaign
CFA UK worked with Vested on a research-based, two-phase campaign which generated £225,000 revenue from training registrations
Financial markets company boosts revenue 13% while reducing paid search budget
London Stock Exchange Group worked with The Media Image to adopt a more sophisticated bidding strategy for paid search.
Tax compliance company drives €1 million new revenue with ABM targeting campaign
Taxually worked with Sharper B2B Marketing on a personalised email marketing and LinkedIn advertising campaign which was aligned with sales outreach
Automotive ecommerce site optimises first-party data strategy to improve conversion rates by 50%
Vanarama used BlueConic to unify and activate its first-party data to gain real-time insights, improve its customer experience and reduce its costly reliance on third-party data
Irish Life Health boosts B2B leads with ABM approach
The health insurance provider worked with ReallyB2B on a research-led, multi-channel strategy which combined email marketing, personalised content hubs and LinkedIn engagement.
Halifax quadruples email click-to-delivered rates with customer-focused communications revamp
The Lloyds Banking Group brand worked with Havas CX helia and Stick & Twist to more than double metrics versus a series of benchmarks with campaigns based around key moments in the financial lives of customers
Alesco boosts US sales pipeline with ‘B2B2C’ content campaign
The insurance broker worked with Free Partners to create thought leadership and lead generation content which supported its own customers and their clients
ING Bank Romania’s social media campaign increases mortgage market share in Romania
The bank partnered with Jam Session for a user-generated content campaign which pivoted away from brand marketing trends to drive differentiation, engagement and conversation