Financial Services

Prudential’s research-led content marketing campaign boosts B2B sales leads

Summary Intergenerational Financial Planning (IGP) is an increasingly essential part of the financial adviser offering. Leading savings and investment company Prudential, part of M&G plc, was therefore keen to enhance and showcase its IGP expertise. Working with financial services marketing agency Teamspirit, Prudential undertook an industry content audit then used those insights to create an […]