The UK omnichannel bingo chain worked with ICS-digital to build backlinks from high-domain authority publications on breaking news stories – such as Taylor Swift’s sold-out Eras tour – that would appeal to its target female audience and improve keyword rankings. Buzz Bingo|ICS-digital
The international sports betting brand enlisted Code and Theory to deliver a multichannel campaign using insights from ChatGPT and other data to drive audience understanding and inform campaign creative. Tipico | Code and Theory
The platform partnered with Tommy for a live-streamed, influencer-led activation which engaged its Gen Z audience in Thailand and Indonesia
Hong Kong-based Pixio worked with Pecan AI to predict lifetime value of new gamers
PlayStation partnered with Ear to the Ground to create a real-world content hub which generated exclusive content from football talent and online influencers
DappGambl partnered with Bottled Imagination for an international, link-building story
AceOdds worked with Bottled Imagination to raise awareness of the risks of impulsive bets
Codashop worked with BBH Singapore to ally with gamers and increase brand engagement in its Bounty Hunters Guild campaign
Antstream Arcade tracked user engagement from YouTube and Twitch influencer marketing trials then adopted a Twitch-based campaign to attract customers.
The online retailer targeted gamers with a social media strategy which drove audience engagement and media links which increased website traffic to key sales pages.
SlotsUp.com partnered with digital agency JBH to capitalise on a media hot topic for a global content campaign which increased backlinks and organic traffic.
VidMob’s Intelligent Creative platform used AI analysis of advertising creatives to optimise campaigns, leading to a 26% uplift in Ads Quality Ranking.