Specsavers’ data strategy drives 34% appointments uplift at a lower cost
The eyecare provider partnered with MG OMD to optimise paid search ad bids, basing it on appointment capacity rather than geo-targeting, to keep the CPA low.
Tesco Clubcard’s Twitter tournament drives 23% membership uplift
The supermarket partnered with BBH for a social media campaign for its loyalty scheme which drove conversation and engagement This campaign was shortlisted in the Marketing Week Awards 2022
Aldi parodies fashion brands to launch new clothing range
The supermarket chain worked with McCann Manchester on a light-hearted social media campaign which led to its clothing range selling out
Checkers Sixty60 boosts sales with Tinder Swindler spoof video
South African supermarket’s delivery app partnered with Retroviral to tap into conversations around the hit Netflix documentary with a topical social video campaign which drove sales of more than one million South African Rand
Mail order company’s paid search strategy drives 9% uplift in order value
Chums partnered with Click Consult for a multi-channel campaign based around broad match keywords which were modified to engage relevant audiences.
Accessories and bag retailer boosts sales by improving online CX
Strandbags worked with MindArc to improve its online user experience and increase sales by 50% by optimising its personalisation functionality
Dune London improves online CX to boost sales
The footwear retailer worked with Tryzens to provide a more personalised, omnichannel experience which drove loyalty and conversions
Collectables and gifts company drives 146% revenue uplift by optimising website for search
Goviers partnered with Megantic to grow its online offering by reducing ineffective pages and improving its content tagging and page architecture
New Look’s non-branded search analysis and optimisation supports 50% revenue uplift
The global fashion retailer worked with MediaVision to monitor product and keyword trends to optimise products and categories most likely to convert and drive incremental revenue across non branded organic traffic.
FatFace uses attribution model to understand the display’s true contribution to revenue
The fashion brand worked with digital agency Yard to implement the Cubed attribution model to accurately gauge the impact of its display advertising activity
Garden furniture retailer relaunches its enhanced website on a new platform to facilitate international expansion
Lazy Susan Furniture partnered with GPMD to overcome technical challenges, enhance its Enterprise Resource Planning (ERP) and prioritise ecommerce integrations resulting in a 145% increase in revenue.
DIY retailer increases sales by 150% with research-driven content and paid search strategy
Ireland-based Woodie’s worked with Wolfgang to execute a two-phase campaign which engaged relevant consumers with DIY advice content before they searched for products