The US activity and water park company tasked The Media Image with testing standard Performance Max and Performance Max for store goals campaigns to drive park footfall while maintaining an efficient return on ad spend (ROAS). Boomers Parks | The Media Image
Accor partnered with Carousel Marketing to launch and grow a social media following for its new MGallery hotel in Liverpool, targeting local and more widespread audiences for its hotel, spa and food and beverage offerings. Municipal Hotel & Spa | CarouselPR
The UK rail company partnered with Enjoy Digital to implement A/B testing of user experience features across its website, driving incremental performance gains that boosted conversion rates and booking revenue. Northern | Enjoy Digital
The railway network provider partnered with Tribera for an organic social campaign with paid social and PR boosting that saw all 10,000 codes claimed on launch day, prompting a pivot in its strategy. West Midlands Railway | Tribera
The hotel chain partnered with Making Science, building a custom data architecture and customer data platform that allowed its first-party data to be activated to achieve its business goals. RIU | Making Science
The app partnered with LatAm Intersect PR for an awareness campaign that targeted the country’s social media users, becoming a top-three app in Bolivia and Peru. Yango | LatAm Intersect PR
The Easter weekend can be deadly on New Zealand’s roads. With traditional messaging failing to make a difference, New Zealand Police and FCB Aotearoa used 60–80 BPM playlists to reduce driver speed and reduce crashes. New Zealand Police | FCB Aotearoa
Developed by SHOOK, the ‘Heads, Shoulders, Keys and Phones’ campaign helped to reduce the number of incidents involving passengers going onto tracks to retrieve dropped items. GTR | Shook
The travel company worked with Armadillo to replicate the travel agent experience, using zero-party data to deliver relevant and engaging information to customers and guide them towards booking P&O Cruises | Armadillo
The Welsh Government worked with Orchard Media to promote Wales and build international relationships during the 2022 FIFA World Cup This campaign was shortlisted in the 2023 Marketing Week Awards Wales | Orchard Media
The entertainment and leisure company partnered with Armadillo on a brand-led programme which increased user interaction and first party data across EMEA
Alaska Seaplanes worked with Intuitive Digital to transition its business to a new model