Unilever doubles new customers of its Algida ice cream brand with personalised advertising
Partnering with Mindshare, the food manufacturer customised video content to 32 consumer segments in Turkey, to increase consideration and sales.
Lovehoney tests attribution models to best understand complex customer journeys
The adult ecommerce store worked with digital agency Yard to run a geo-split test of the Cubed vs Google attribution models to optimise campaign spend.
Four Star Pizza increases sales and conversions with targeted YouTube advertising campaign
Working with Loud Mouth Media, the Irish pizza takeaway firm used video content to raise brand awareness among consumers most likely to make a purchase.
Ethical finance company boosts B2B pipeline by £2.8 million with LinkedIn lead generation strategy
etika partnered with Made By Giants to raise awareness then use engagement insights to message prospects directly.
Kodiak Cakes uses customer personas to drive 48% sales uplift
The US-based food brand worked with Goodway Group to break into the competitive snacking category with data-driven personas which targeted its audience needs and bypassed pain points.
Lavazza Professional personalised ad campaign increases leads by 61%
The retailer of ‘coffee shop quality’ at the workplace partnered with Circus PPC, who utilised LinkedIn profile targeting to develop personalised ads.
Alcohol education charity’s first B2B digital advertising campaign generates more leads for less cost
Drinkaware at Work partnered with CTI Digital for a paid social and search campaign which successfully adopted a test-and-learn audience segmentation approach.
Mattress Online’s Paid Search campaign drives 144% revenue uplift
The ecommerce site partnered with Evolved Search to launch an agile, digital advertising campaign that increased customers, sales and profitability.
Global cybersecurity company optimises digital advertising strategy to deliver 372% sales lead uplift
UpGuard partnered with Rocket for a data-driven, granular approach which increased its relevancy to its diverse B2B audiences and markets.
HSBC’s test-and-learn digital marketing strategy increases mortgage applications and sales
The mortage provider met its high efficiency targets by continually optimising creative across digital channels against ongoing audience engagement analysis. This campaign was shortlisted in the 2021 Marketing Week Masters awards.
Total Hockey’s data-driven digital advertising drives highest ever sales
The online hockey goods retailer optimised its audience engagement, channel, bidding and creative approach in readiness for key sales periods.
Warner Music increases audience engagement with personalised digital advertising strategy
The music publisher raised awareness of its artist Ashnikko’s new single via a data-driven, personalised digital audio campaign.