The luxury champagne brand placed the world’s first shoppable ad in Vogue Australia, using Vudoo’s interactive technology to boost awareness and drive conversions within a single piece of creative. Moët & Chandon | Vudoo
Accor partnered with Carousel Marketing to launch and grow a social media following for its new MGallery hotel in Liverpool, targeting local and more widespread audiences for its hotel, spa and food and beverage offerings. Municipal Hotel & Spa | CarouselPR
The railway network provider partnered with Tribera for an organic social campaign with paid social and PR boosting that saw all 10,000 codes claimed on launch day, prompting a pivot in its strategy. West Midlands Railway | Tribera
The San Francisco Environment Department worked with Most Likely To on a campaign aimed at creating awareness and inspiring action among all San Franciscans, using positive messaging, UGC- style social video content and in-person engagement, all in three languages. San Francisco Climate Action Plan | Most Likely To
The drinks brand partnered with Digital Natives to elevate its brand image and address perception issues among younger consumers. YAZOO | Digital Natives
Amazon partnered with Code and Theory to drive brand awareness and revenue growth with a campaign positioning itself as a collaborator and ally to small businesses. Amazon Ads | Code and Theory
The US-based sports brand partnered with Seznam Brand Studio to promote its product range with a microsite that utilised users’ pre-existing Seznam login details and automatically synced progress from the Mapy.cz app. Columbia Sportswear | Seznam Brand Studio
The car manufacturer partnered with Seznam Brand Studio to build positive brand associations via a podcast featuring family-centred fairy tales, expressly linked to the Austral model. Renault | Seznam Brand Studio
Artisanal business Janek Chocolate partnered with Seznam Brand Studio to create a content series celebrating the spirit of entrepreneurship and highlighting the brand’s links to the historic Czech chocolate trade. Janek Chocolate | Seznam Brand Studio
The drinks brand partnered with Dawning Digital to build brand awareness and increase audience engagement in new markets with paid and organic social tactics. CANDY CAN | Dawning Digital
Working with BODEN Agency, the scholarship programme promoted its partnership with Echazarreta across paid media channels and earned PR coverage, aiming to inspire Hispanic high school students in the US to pursue further education. McDonald’s HACER® National Scholarship | Boden Agency
The Easter weekend can be deadly on New Zealand’s roads. With traditional messaging failing to make a difference, New Zealand Police and FCB Aotearoa used 60–80 BPM playlists to reduce driver speed and reduce crashes. New Zealand Police | FCB Aotearoa