Topic: Advertising

Technology Case Studies

Security software company cuts cost per acquisition by 75% with Google Ads overhaul

Noggin worked with Rocket Agency to rethink its paid search strategy, resulting in an increase in leads for less cost.

Cloud computing company drives 156 qualified leads with interactive football predictor campaign

Proact worked with Sharper B2B Marketing to boost its brand awareness and generate MQLs and pipeline

Electrical equipment supplier boosts return on ad spend 20% by optimising Google Ads campaigns

4Cabling worked with Rocket Agency to improve its search advertising strategy

BSI increases B2B conversions by 254% with advertising and content optimisation

BSI, the UK’s national standards body, worked with The Think Tank to test channels, messaging and creative assets on different business sizes and sectors to build a more effective customer journey

Charities and Non-profit Case Studies

Blue Cross Big Pet Census attracts new direct debit supporters

The animal charity worked with Campfire Agency on a campaign centred on giving a voice to the UK’s pets.

Retail Case Studies

Specsavers’ data strategy drives 34% appointments uplift at a lower cost

The eyecare provider partnered with MG OMD to optimise paid search ad bids, basing it on appointment capacity rather than geo-targeting, to keep the CPA low.

Technology Case Studies

IT services company drives £1.45 million pipeline value with online racing game

CDW and partner business Dell EMC worked with Sharper B2B Marketing on a fun campaign that bucked sector norms

Travel and Leisure Case Studies

Prime Leisure Group boosts Ninja Warrior UK revenue by optimising digital advertising

The leisure company worked with Hewitt Matthews to create audience personas which were used to guide ongoing channel and creative optimisation, driving a 13% uplift in average order value with a 52% reduction in acquisition costs.