Online marketing outfit

ValueClick

has bought UK-based shopping comparison network

Shopping.net

in a £6.7m deal.

The move follows ValueClick’s acquisition of comparison shopping site PriceRunner.com two years ago and will see Shopping.net positioned alongside ValueClick Europe’s other online marketing services.

Shopping.net owns and operates 27 websites, including www.classifieds.co.uk, mortgages.net and shopping.net, which provide comparison shopping, search and vertical market content to European online consumers.

It generates revenue through CPC advertising, and claims to attract more than 2m unique visitors a month.

Carl White, ValueClick Europe’s CEO, said: “This acquisition expands our online shopping destination site presence in the marketplace, and is another significant step in our European expansion. Shopping.net will complement our other businesses, including PriceRunner, Commission Junction and vcmedia.”

ValueClick expects Shopping.net to generate around $4m in revenue and $2m in adjusted-EBITDA for this calendar year.