Online marketing outfit


has bought UK-based shopping comparison network

in a £6.7m deal.

The move follows ValueClick’s acquisition of comparison shopping site two years ago and will see positioned alongside ValueClick Europe’s other online marketing services. owns and operates 27 websites, including, and, which provide comparison shopping, search and vertical market content to European online consumers.

It generates revenue through CPC advertising, and claims to attract more than 2m unique visitors a month.

Carl White, ValueClick Europe’s CEO, said: “This acquisition expands our online shopping destination site presence in the marketplace, and is another significant step in our European expansion. will complement our other businesses, including PriceRunner, Commission Junction and vcmedia.”

ValueClick expects to generate around $4m in revenue and $2m in adjusted-EBITDA for this calendar year.