The fusion of ecommerce and livestreaming, known as ‘live commerce’, is a huge and growing trend in Chinese ecommerce.
"Video will continue to be a focus for content over 2019 as its popularity grows"
Read more on the developments in video marketers can expect this year, in Ashley Freidlein’s digital trends for 2019 piece.
From the Blog
Rupert Rixon is the 24-year-old founder of Perspective Pictures, a digital-first video agency based in Islington, North London.
YouTube is now the second largest website in the world, based on traffic (after Google). Every month it receives a massive 25 billion visits, averaging over 21 minutes per visit. And search plays a big part in how the platform attracts traffic.
It’s ‘stat’ time of the week again…
According to a 2018 Ofcom report, the number of UK subscribers to streaming services has overtaken those for pay TV.
How will big brands exercise their voices in the crowded content landscape of 2019? And what’s going to be soaking up the attention of audiences around the world?
In the UK, 48% of online consumers say they’d be most likely to share video content with their friends, ahead of any other type of content.
Find this and a wealth of other statistics and charts related to video advertising, in the Internet Statistics Database. Constantly updated to reflect the latest findings.
How the video advertising market provides new targeting and content opportunities.
How sophisticated tracking techniques are giving marketers better ways to target consumers.
How brands can give themselves the best chance of having their content shared.