Video Advertising

The latest video advertising statistics, market insights, news, developments, best practice, trends, and more

Targeting in display

How sophisticated tracking techniques are giving marketers better ways to target consumers.

Articles

Google’s Shoploop: Can the search giant conquer shoppable video?

Google’s Area 120 incubator recently released Shoploop, a platform that aims to combine social, video, ecommerce and influencer marketing all in one place. Is it a revelation, or simply long overdue? Rebecca Sentance tested out the platform and spoke to experts to get their thoughts on Shoploop.

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