Video Advertising best practice, trends, case studies

‌ Econsultancy’s Online Video Best Practice Guide outlines the opportunities presented by video, discussing the strategic role it should play in the company vision. The guide draws on insights from video marketers in a range of industries and includes practical tips for how to shoot and organise video content.

It covers:

The different formats of online video and where in the customer journey they work best
How to set an effective brief, including deciding on what video content to create based on company goals
How to use data to target the right audiences for your video content
Top tips for B2B brands developing an online video strategy
How to ensure video is accessible and complies with regulations.

Display creative and video advertising

How the video advertising market provides new targeting and content opportunities.

Targeting in display

How sophisticated tracking techniques are giving marketers better ways to target consumers.

Video, shareable and viral content

How brands can give themselves the best chance of having their content shared.

Article Content Strategy

10 brands getting creative with content on TikTok

TikTok promises a huge opportunity for brands to boost their reach and engagement, particularly with a younger audience – if they can successfully play to its strengths. Here are 10 brands doing so with style.

Article Video

The best social stories and campaigns from August 2021

Welcome back to our regular roundup of the stand-out social stories from the month just gone.

Article Instagram

10 brands getting creative with GIFs and looping video on Instagram

The GIF is still seeing a surge in popularity with the rise of emojis, memes and stickers. And while its cousin, short-form video, is having its time in the spotlight thanks to the rise of TikTok, GIFs remain nonetheless a very viable and popular alternative for brands looking to quickly convey messages.