YouTube is now the second largest website in the world, based on traffic (after Google). Every month it receives a massive 25 billion visits, averaging over 21 minutes per visit. And search plays a big part in how the platform attracts traffic.
"Video will continue to be a focus for content over 2019 as its popularity grows"
Read more on the developments in video marketers can expect this year, in Ashley Freidlein’s digital trends for 2019 piece.
From the Blog
It’s ‘stat’ time of the week again…
According to a 2018 Ofcom report, the number of UK subscribers to streaming services has overtaken those for pay TV.
How will big brands exercise their voices in the crowded content landscape of 2019? And what’s going to be soaking up the attention of audiences around the world?
Settle down, it’s stats time.
Storytelling within marketing is certainly nothing new. The concept – to create compelling stories that convey a brand’s personality or product – is traditionally used to forge an emotional connection with consumers.
In the UK, 48% of online consumers say they’d be most likely to share video content with their friends, ahead of any other type of content.
Find this and a wealth of other statistics and charts related to video advertising, in the Internet Statistics Database. Constantly updated to reflect the latest findings.
How the video advertising market provides new targeting and content opportunities.
How sophisticated tracking techniques are giving marketers better ways to target consumers.
How brands can give themselves the best chance of having their content shared.