Display creative and video advertising
How the video advertising market provides new targeting and content opportunities.
Four things that marketers need to know about Reels, Instagram’s answer to TikTok
After months of anticipation, Instagram has launched its short-form video feature Reels on a global stage. Here are four things marketers need to know – including which brands are already doing well on Reels and why the timing could be perfect for Instagram.
Google’s Shoploop: Can the search giant conquer shoppable video?
Google’s Area 120 incubator recently released Shoploop, a platform that aims to combine social, video, ecommerce and influencer marketing all in one place. Is it a revelation, or simply long overdue? Rebecca Sentance tested out the platform and spoke to experts to get their thoughts on Shoploop.
A day in the life of… Paul Sampson, co-founder and CEO of Lickd
Paul Sampson is the CEO and co-founder of Lickd, a digital platform that licenses music to YouTube content creators.
Why Chanel is the most influential luxury brand on social
The accessible and ‘always on’ nature of social media seems slightly at odds with the world of luxury fashion and beauty.
