Video Advertising

The latest video advertising statistics, market insights, news, developments, best practice, trends, and more

Reports

Quick Guide to Online Video

This quick guide looks at the power of video as a marketing tool and outlines the key considerations for creating a video strategy, from setting objectives and defining the audience to content planning and distribution.

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Online Video Best Practice Guide

This report looks at how brands can identify clear objectives, fine-tune audience profiles and plan their distribution strategies, getting to grips with the numerous different platforms on offer. Some of the key technical aspects needed to commission video and work with specialist partners are also covered.

Digital Shift Q2 2020 - Chapter 1 Virtual Everything

Digital Shift Q2 2020 Chapter 1 – Virtual Everything

Econsultancy’s quarterly Digital Shift report is intended as a guide to support strategic thinking. It is about delivering actionable insight on trends that will be significant in the short- to mid-term, and can be used to generate new ideas, improve business performance and stay ahead of the competition.

Articles

10 brands getting creative with GIFs and looping video on Instagram

The GIF is still seeing a surge in popularity with the rise of emojis, memes and stickers. And while its cousin, short-form video, is having its time in the spotlight thanks to the rise of TikTok, GIFs remain nonetheless a very viable and popular alternative for brands looking to quickly convey messages. The relatively recent […]

Case Studies

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