Quick Guide to Online Video
This quick guide looks at the power of video as a marketing tool and outlines the key considerations for creating a video strategy, from setting objectives and defining the audience to content planning and distribution.
This quick guide looks at the power of video as a marketing tool and outlines the key considerations for creating a video strategy, from setting objectives and defining the audience to content planning and distribution.
A look at developments in the area of ‘T-commerce’, covering the latest ‘shoppable TV’ announcements from Netflix, Amazon and YouTube, as well lessons from the latest innovations in the fashion category.
A look at how initiatives from the big tech players, including Facebook and Amazon, will help bring ‘shoppertainment’, the combination of entertainment and ecommerce, into the mainstream in the west.
This report looks at how brands can identify clear objectives, fine-tune audience profiles and plan their distribution strategies, getting to grips with the numerous different platforms on offer. Some of the key technical aspects needed to commission video and work with specialist partners are also covered.
Econsultancy’s quarterly Digital Shift report is intended as a guide to support strategic thinking. It is about delivering actionable insight on trends that will be significant in the short- to mid-term, and can be used to generate new ideas, improve business performance and stay ahead of the competition.
Econsultancy’s quarterly Digital Shift report is intended as a guide to support strategic thinking. It is about delivering actionable insight on trends that will be significant in the short- to mid-term, and can be used to generate new ideas, improve business performance and stay ahead of the competition.
Maria Tikhonova is the COO and co-founder of eyezon – a video shopping sandbox that connects ecommerce shoppers with retailers through live streaming. I recently caught up with Maria to find out more about eyezon, the benefits of live-streaming for ecommerce retailers, and the key to capturing customer loyalty. Tell us about eyezon, and more […]
TikTok promises a huge opportunity for brands to boost their reach and engagement, particularly with a younger audience – if they can successfully play to its strengths. Here are 10 brands doing so with style.
Welcome back to our regular roundup of the stand-out social stories from the month just gone.
The GIF is still seeing a surge in popularity with the rise of emojis, memes and stickers. And while its cousin, short-form video, is having its time in the spotlight thanks to the rise of TikTok, GIFs remain nonetheless a very viable and popular alternative for brands looking to quickly convey messages. The relatively recent […]
This briefing on measuring the success of online video is taken from Econsultancy’s Online Video Best Practice Guide.
Automotive aftermarket manufacturer TRW humanises the world of car parts with video-led storytelling, helping the brand to stand out in a crowded marketplace and boosting sales by £8m.
The food manufacturer partnered with a global food platform to boost credibility and reach for its research-led ‘Feed Your Senses’ mini documentaries and instructional videos. This campaign was shortlisted in the 2021 Marketing Week Masters awards.
The entertainment platfrom worked with Oh My! to create a series of video sleep stories which tapped into its audience’s cultural and wellbeing needs.
The UK government and creative industry-backed campaign adopted a research-led, positive approach to connect with its audience and successfully encourage behavioural change.