What is China’s live commerce trend? And what does Pinduoduo’s livestreaming launch mean?
The fusion of ecommerce and livestreaming, known as ‘live commerce’, is a huge and growing trend in Chinese ecommerce.
"Video will continue to be a focus for content over 2019 as its popularity grows"
Read more on the developments in video marketers can expect this year, in Ashley Freidlein’s digital trends for 2019 piece.
A day in the life of… Rupert Rixon, Founder of Perspective Pictures
Rupert Rixon is the 24-year-old founder of Perspective Pictures, a digital-first video agency based in Islington, North London.
How YouTube dominates search and how you can optimize your videos to take advantage
YouTube is now the second largest website in the world, based on traffic (after Google). Every month it receives a massive 25 billion visits, averaging over 21 minutes per visit. And search plays a big part in how the platform attracts traffic.
The best digital marketing stats we’ve seen this week
It’s ‘stat’ time of the week again…
Will streaming platforms usher in a golden age of branded film?
According to a 2018 Ofcom report, the number of UK subscribers to streaming services has overtaken those for pay TV.
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Long-form video: Brand builders should go beyond ‘snackable’ content in 2019
How will big brands exercise their voices in the crowded content landscape of 2019? And what’s going to be soaking up the attention of audiences around the world?
In the UK, 48% of online consumers say they’d be most likely to share video content with their friends, ahead of any other type of content.
Find this and a wealth of other statistics and charts related to video advertising, in the Internet Statistics Database. Constantly updated to reflect the latest findings.