It’s 2019 at time of writing, which means that we are one year away from that landmark year for voice search: 2020, which numerous commentators still claim is the year that voice queries will make up at least 50% of all web searches.

I’ve previously written on the Econsultancy blog about why that’s highly unlikely to happen, but it’s still true that there have been a number of important developments in the realm of voice search over the past 12 months, from the advent of speakable schema to the growing install base of smart speakers and other voice assistant-augmented smart devices, such as smart fridges and smart microwaves.

One important thing to understand about voice search in 2019 is that it isn’t just a single-search-engine, or a single-assistant, game. Many voice search guides, like many SEO guides, gear their advice around optimising for Google and Google's associated properties (like Google My Business and Google Maps).

Not yet an Econsultancy subscriber?

Subscribe today to access briefings, as well as all our reports, tools and templates.

To access all of our premium content, including invaluable research, insights, elearning, data and tools, you need to be a subscriber.

Explore our subscription options and get instant access for you, your team and your organisation to a wealth of resources designed to help you achieve excellence in marketing.

View our subscription options

Need help signing in?

EMEA/USA: +44 (0)20 7970 4322 | email: