Introduction This guide highlights three key themes which will help marketers deliver better mobile experiences for their customers and improve the performance of their mobile marketing activity. These three themes are: personalising the customer experience, mapping the customer journey and planning for the age of assistance. The guide draws from Econsultancy’s Mobile Marketing report which […]
Webinar: Voice Search - Where is it going in 2019?
In 2019, we’re just one year away from the point at which 50% of searches are predicted to be conducted via voice, while other research suggests voice search usage is in decline. In this webinar, we discuss the real state of voice search in 2019 – the facts and figures, opportunities and major players – and look at what the future might hold.
Latest Research, Trends and Best Practice
Introduction Voice assistants and voice interfaces are becoming increasingly embedded into our everyday lives. Each new wave of technology brings new ways for us to talk to our devices. From smartphones, which brought us the first modern digital voice assistant Siri, to smart speakers such as Amazon Echo and Google Home, to the emerging generation […]
"71% of US adults say they use voice search on their phones at least once a day"
Browse, save and export more voice-related statistics and charts in the Internet Statistics Database. Constantly updated to reflect the latest findings.
From the Blog
This week’s round-up has stats aplenty on ecommerce, customer experience, location data and smart speakers.
The consumerization of healthcare has organizations in the market rethinking the ways they engage with patients.
Microlearning: Getting to grips with voice search
Voice interfaces have become embedded into our daily lives, from smart speakers like Amazon Echo to smart devices. Currently only 20% of mobile queries are voice searches but many use cases are emerging. Learn how shoppers are using voice and what this means to marketers.
Voice Search: why you shouldn't just optimise for Google
There have been a number of important developments in the realm of voice search over the past 12 months, from the advent of speakable schema to the growing use of smart speakers and other voice assistant-augmented smart devices, such as smart fridges and smart microwaves. This Briefing looks at how marketers can start preparing for a world where voice is more widespread.