This guide contains everything that a marketer needs to know about where voice search is now and where it is heading, drawing on a grounded analysis of the latest facts and figures from the field of voice.
What's next for voice interfaces? - Digital Shift Q3 2020
From campaigns allowing customers to order cosmetic samples through their smart speakers, to Facebook’s investment in a ‘subvocal recognition’ system which uses sensors to detect internal verbalisations, this chapter covers what is next for voice – whether spoken out loud or not.
Local SEO Best Practice Guide - Preparing for Voice
Although voice search currently accounts for a relatively small proportion of search queries overall (exact percentages are hard to find, though we have estimated it to be about 13%), organisations courting local searches would be missing a trick to neglect it.
Last summer, Chinese search giant Baidu made headlines by becoming one of the leading players in the Chinese – and global – smart speaker markets, seemingly out of nowhere.
As part of my dissertation for my Master’s in Digital Marketing at King’s College, I thought it would be interesting to find out if voice assistants like Alexa can impact a consumer’s decision while buying fast moving consumer goods (FMCG).
According to Canalys, global smart speaker usage is forecast to grow 82.4% in 2019, rising from 114 million units in 2018 to 207.9 million this year. In the UK, specifically, the number of smart speaker users is predicted to grow 31.6% to 12.6 million also in 2019.
Microlearning: Getting to grips with voice search
Voice interfaces have become embedded into our daily lives, from smart speakers like Amazon Echo to smart devices. Currently only 20% of mobile queries are voice searches but many use cases are emerging. Learn how shoppers are using voice and what this means to marketers.
More articles on voice
Conversational user interfaces (CUI) give us the potential to communicate with machines simply and naturally, says Danny Bluestone, CEO of UX-driven digital transformation agency Cyber-Duck. These new kinds of interfaces should be easy for humans to adopt – and because of their ease, can make digital experiences more open, inclusive and accessible than ever before. There […]
The consumerization of healthcare has organizations in the market rethinking the ways they engage with patients.
Here’s a quick thought experiment.
Find voice search and smart speakers trends – visit the ISD
Browse, save and export more voice-related statistics and charts in the Internet Statistics Database. Constantly updated to reflect the latest findings.