Despite advances in conversational search, SEOs still don’t need a voice strategy
With the impact of GenAI, voice search is experiencing a revival of interest. But a lack of reporting hints that voice isn’t a distinct category of searches.
Local SEO Best Practice Guide - Preparing for Voice
Although voice search currently accounts for a relatively small proportion of search queries overall (exact percentages are hard to find, though we have estimated it to be about 13%), organisations courting local searches would be missing a trick to neglect it.
