From campaigns allowing customers to order cosmetic samples through their smart speakers, to Facebook’s investment in a ‘subvocal recognition’ system which uses sensors to detect internal verbalisations, this chapter covers what is next for voice – whether spoken out loud or not.
Although voice search currently accounts for a relatively small proportion of search queries overall (exact percentages are hard to find, though we have estimated it to be about 13%), organisations courting local searches would be missing a trick to neglect it.
Introduction Voice assistants and voice interfaces are becoming increasingly embedded into our everyday lives. Each new wave of technology brings new ways for us to talk to our devices. From smartphones, which brought us the first modern digital voice assistant Siri, to smart speakers such as Amazon Echo and Google Home, to the emerging generation […]
The marketing world is no stranger to making predictions – some conservative, others more ambitious – about what our industry, and the behaviour of consumers, will look like in the future.
Five years on from the initial launch of the Amazon Echo in November 2014, many would claim that we’re in the midst of a ‘voice revolution’.
Well, here we are. We’ve made it to 2020, the year that so many believed would be a milestone for voice search, because allegedly, 50% of all search queries by 2020 were going to be conducted via voice.
Last summer, Chinese search giant Baidu made headlines by becoming one of the leading players in the Chinese – and global – smart speaker markets, seemingly out of nowhere.
As part of my dissertation for my Master’s in Digital Marketing at King’s College, I thought it would be interesting to find out if voice assistants like Alexa can impact a consumer’s decision while buying fast moving consumer goods (FMCG).
According to Canalys, global smart speaker usage is forecast to grow 82.4% in 2019, rising from 114 million units in 2018 to 207.9 million this year. In the UK, specifically, the number of smart speaker users is predicted to grow 31.6% to 12.6 million also in 2019.
Voice interfaces have become embedded into our daily lives, from smart speakers like Amazon Echo to smart devices. Currently only 20% of mobile queries are voice searches but many use cases are emerging. Learn how shoppers are using voice and what this means to marketers.
Conversational user interfaces (CUI) give us the potential to communicate with machines simply and naturally, says Danny Bluestone, CEO of UX-driven digital transformation agency Cyber-Duck. These new kinds of interfaces should be easy for humans to adopt – and because of their ease, can make digital experiences more open, inclusive and accessible than ever before. There […]
The consumerization of healthcare has organizations in the market rethinking the ways they engage with patients.
Here’s a quick thought experiment.
Browse, save and export more voice-related statistics and charts in the Internet Statistics Database. Constantly updated to reflect the latest findings.
