Voice Search

The latest briefings, best practice, case studies, trend reports and market insights on voice search marketing

Digital Shift Q3 2020 Chapter 4: Voice interfaces

What's next for voice interfaces? - Digital Shift Q3 2020

 ‌ From campaigns allowing customers to order cosmetic samples through their smart speakers, to Facebook’s investment in a ‘subvocal recognition’ system which uses sensors to detect internal verbalisations, this chapter covers what is next for voice – whether spoken out loud or not.


Local SEO Best Practice Guide - Preparing for Voice

 ‌ Although voice search currently accounts for a relatively small proportion of search queries overall (exact percentages are hard to find, though we have estimated it to be about 13%), organisations courting local searches would be missing a trick to neglect it.

Essential reads

Voice in 2020 is (still) not about search

Well, here we are. We’ve made it to 2020, the year that so many believed would be a milestone for voice search, because allegedly, 50% of all search queries by 2020 were going to be conducted via voice.

Smart speakers

Amazon Echo, the voice recognition streaming device from Amazon

Are smart speakers making audio advertising more enticing?

According to Canalys, global smart speaker usage is forecast to grow 82.4% in 2019, rising from 114 million units in 2018 to 207.9 million this year. In the UK, specifically, the number of smart speaker users is predicted to grow 31.6% to 12.6 million also in 2019.

Microlearning: Getting to grips with voice search

 ‌ Voice interfaces have become embedded into our daily lives, from smart speakers like Amazon Echo to smart devices. Currently only 20% of mobile queries are voice searches but many use cases are emerging. Learn how shoppers are using voice and what this means to marketers.

More articles on voice

Five simple steps to unlocking effective conversational UI

Conversational user interfaces (CUI) give us the potential to communicate with machines simply and naturally, says Danny Bluestone, CEO of UX-driven digital transformation agency Cyber-Duck. These new kinds of interfaces should be easy for humans to adopt – and because of their ease, can make digital experiences more open, inclusive and accessible than ever before. There […]

Voice Search - Econsultancy's Internet Statistics Database

Find voice search and smart speakers trends – visit the ISD

 ‌ Browse, save and export more voice-related statistics and charts in the Internet Statistics Database. Constantly updated to reflect the latest findings.

Topic hubs

B2B - Econsultancy's Internet Statistics Database