Introduction Voice assistants and voice interfaces are becoming increasingly embedded into our everyday lives. Each new wave of technology brings new ways for us to talk to our devices. From smartphones, which brought us the first modern digital voice assistant Siri, to smart speakers such as Amazon Echo and Google Home, to the emerging generation […]
Last summer, Chinese search giant Baidu made headlines by becoming one of the leading players in the Chinese – and global – smart speaker markets, seemingly out of nowhere.
As part of my dissertation for my Master’s in Digital Marketing at King’s College, I thought it would be interesting to find out if voice assistants like Alexa can impact a consumer’s decision while buying fast moving consumer goods (FMCG).
According to Canalys, global smart speaker usage is forecast to grow 82.4% in 2019, rising from 114 million units in 2018 to 207.9 million this year. In the UK, specifically, the number of smart speaker users is predicted to grow 31.6% to 12.6 million also in 2019.
Microlearning: Getting to grips with voice search
Voice interfaces have become embedded into our daily lives, from smart speakers like Amazon Echo to smart devices. Currently only 20% of mobile queries are voice searches but many use cases are emerging. Learn how shoppers are using voice and what this means to marketers.
Latest Research, Trends and Best Practice
Introduction This guide highlights three key themes which will help marketers deliver better mobile experiences for their customers and improve the performance of their mobile marketing activity. These three themes are: personalising the customer experience, mapping the customer journey and planning for the age of assistance. The guide draws from Econsultancy’s Mobile Marketing report which […]
Your stats round up for this week features CX, voice search, the gaming industry and marketers’ top objectives.
Conversational user interfaces (CUI) give us the potential to communicate with machines simply and naturally.
This week’s round-up has stats aplenty on ecommerce, customer experience, location data and smart speakers.
Find voice search and smart speakers trends – visit the ISD
Browse, save and export more voice-related statistics and charts in the Internet Statistics Database. Constantly updated to reflect the latest findings.