Introduction This guide highlights three key themes which will help marketers deliver better mobile experiences for their customers and improve the performance of their mobile marketing activity. These three themes are: personalising the customer experience, mapping the customer journey and planning for the age of assistance. The guide draws from Econsultancy’s Mobile Marketing report which […]
"71% of US adults say they use voice search on their phones at least once a day"
Browse, save and export more voice-related statistics and charts in the Internet Statistics Database. Constantly updated to reflect the latest findings.
Latest Research, Trends and Best Practice
Introduction Voice assistants and voice interfaces are becoming increasingly embedded into our everyday lives. Each new wave of technology brings new ways for us to talk to our devices. From smartphones, which brought us the first modern digital voice assistant Siri, to smart speakers such as Amazon Echo and Google Home, to the emerging generation […]
Microlearning: Getting to grips with voice search
Voice interfaces have become embedded into our daily lives, from smart speakers like Amazon Echo to smart devices. Currently only 20% of mobile queries are voice searches but many use cases are emerging. Learn how shoppers are using voice and what this means to marketers.
From the Blog
Five years on from the initial launch of the Amazon Echo in November 2014, many would claim that we’re in the midst of a ‘voice revolution’.
As part of my dissertation for my Master’s in Digital Marketing at King’s College, I thought it would be interesting to find out if voice assistants like Alexa can impact a consumer’s decision while buying fast moving consumer goods (FMCG).
This week’s round-up has stats aplenty on ecommerce, customer experience, location data and smart speakers.
Voice Search: why you shouldn't just optimise for Google
There have been a number of important developments in the realm of voice search over the past 12 months, from the advent of speakable schema to the growing use of smart speakers and other voice assistant-augmented smart devices, such as smart fridges and smart microwaves. This Briefing looks at how marketers can start preparing for a world where voice is more widespread.