Getting to Grips with Voice Search
This guide contains everything that a marketer needs to know about where voice search is now and where it is heading, drawing on a grounded analysis of the latest facts and figures from the field of voice.
What's next for voice interfaces? - Digital Shift Q3 2020
From campaigns allowing customers to order cosmetic samples through their smart speakers, to Facebook’s investment in a ‘subvocal recognition’ system which uses sensors to detect internal verbalisations, this chapter covers what is next for voice – whether spoken out loud or not.
Local SEO Best Practice Guide - Preparing for Voice
Although voice search currently accounts for a relatively small proportion of search queries overall (exact percentages are hard to find, though we have estimated it to be about 13%), organisations courting local searches would be missing a trick to neglect it.
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The bullish AR, voice & chatbot predictions that didn’t come to pass by 2020: stats
The marketing world is no stranger to making predictions – some conservative, others more ambitious – about what our industry, and the behaviour of consumers, will look like in the future.
Why are there still so few voice case studies out there?
Five years on from the initial launch of the Amazon Echo in November 2014, many would claim that we’re in the midst of a ‘voice revolution’.
Voice in 2020 is (still) not about search
Well, here we are. We’ve made it to 2020, the year that so many believed would be a milestone for voice search, because allegedly, 50% of all search queries by 2020 were going to be conducted via voice.
Baidu has exited the smart speaker “price war”. Why is it so confident the tech is commercially viable?
Last summer, Chinese search giant Baidu made headlines by becoming one of the leading players in the Chinese – and global – smart speaker markets, seemingly out of nowhere.
Alexa, are you a salesperson? How voice assistants could influence purchase decisions
As part of my dissertation for my Master’s in Digital Marketing at King’s College, I thought it would be interesting to find out if voice assistants like Alexa can impact a consumer’s decision while buying fast moving consumer goods (FMCG).
Are smart speakers making audio advertising more enticing?
According to Canalys, global smart speaker usage is forecast to grow 82.4% in 2019, rising from 114 million units in 2018 to 207.9 million this year. In the UK, specifically, the number of smart speaker users is predicted to grow 31.6% to 12.6 million also in 2019.
Microlearning: Getting to grips with voice search
Voice interfaces have become embedded into our daily lives, from smart speakers like Amazon Echo to smart devices. Currently only 20% of mobile queries are voice searches but many use cases are emerging. Learn how shoppers are using voice and what this means to marketers.
Five simple steps to unlocking effective conversational UI
Conversational user interfaces (CUI) give us the potential to communicate with machines simply and naturally, says Danny Bluestone, CEO of UX-driven digital transformation agency Cyber-Duck. These new kinds of interfaces should be easy for humans to adopt – and because of their ease, can make digital experiences more open, inclusive and accessible than ever before. There […]
Amazon brings HIPAA-compliant healthcare skills to Alexa
The consumerization of healthcare has organizations in the market rethinking the ways they engage with patients.
An off-brand voice experience is like bad stock imagery – it erodes consumer trust
Here’s a quick thought experiment.
Find voice search and smart speakers trends – visit the ISD
Browse, save and export more voice-related statistics and charts in the Internet Statistics Database. Constantly updated to reflect the latest findings.
