Web Apps

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A marketer’s guide to progressive web apps (PWAs)

A progressive web app (PWA) is a website with the look and feel of, and much of the same functionality as, an installed application on a desktop PC, tablet or smartphone.

In this briefing, we round up everything a marketer needs to know about progressive web apps, from what they are to their features, pros and cons, and examples of PWAs in action.

From the Blog

Progressive web design: The end of the app?

In this chapter from the Econsultancy report, The Digital Outlook: What’s hot for marketers in 2019?, we offer a brief introduction to progressive web apps (PWAs): how they compare to native apps, the benefits of prioritising PWAs over native apps, and examples of their use in publishing and ecommerce.

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