Web Apps

The latest web apps best practice, trends, industry insights, data and more


A marketer’s guide to progressive web apps (PWAs)

A progressive web app (PWA) is a website with the look and feel of, and much of the same functionality as, an installed application on a desktop PC, tablet or smartphone.

In this briefing, we round up everything a marketer needs to know about progressive web apps, from what they are to their features, pros and cons, and examples of PWAs in action.

Mobile Marketing Best Practice Guide, Chapter 4: Apps

 ‌  On average, the web has three times more monthly users than native apps, yet users spend more time on native apps, a compelling reason for brands to focus on them.

This report outlines the strategic approaches, use cases, considerations and useful guidelines for marketers to consider when devising their mobile strategy and offers best practice recommendations on creating better mobile experiences.

Articles on Web Apps

Five implications of Android Instant Apps for marketers

Android Instant Apps allows Android apps to run instantly, without requiring installation. Users will simply tap on a URL.

Developers will need to ensure their apps are ‘modularized’ and then will be able to offer this service to users on Jelly Bean OS or later.

Many have hailed this announcement from Google’s recent I/O event as the most exciting. So what are the implications?

User Experience and Interaction Design for Mobile and Web

 This guide to mobile and web user experience (UX) best practice aims to cover all the key aspects of product design for desktop and mobile and equips readers with the tools and techniques to achieve clear, measurable business objectives. It contains some useful reflections on the state of UX as a discipline, including an overview of how organisations that are getting it right are organising their teams to build products that people like to use.

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