Web Apps

The latest web apps best practice, trends, industry insights, data and more

PWAs

A marketer’s guide to progressive web apps (PWAs)

A progressive web app (PWA) is a website with the look and feel of, and much of the same functionality as, an installed application on a desktop PC, tablet or smartphone.

In this briefing, we round up everything a marketer needs to know about progressive web apps, from what they are to their features, pros and cons, and examples of PWAs in action.

From the Blog

Three effective ways pharma brands have used Facebook for marketing

Facebook is an attractive platform for pharma companies looking to reach consumers directly online, but cutting through the clutter can be difficult, necessitating that pharma marketers employ the right Facebook tools for their campaigns.

Here are three ways pharma firms have used Facebook to good effect.

Progressive web design: The end of the app?

In this chapter from the Econsultancy report, The Digital Outlook: What’s hot for marketers in 2019?, we offer a brief introduction to progressive web apps (PWAs): how they compare to native apps, the benefits of prioritising PWAs over native apps, and examples of their use in publishing and ecommerce.

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