Web Apps

The latest web apps best practice, trends, industry insights, data and more


A marketer’s guide to progressive web apps (PWAs)

A progressive web app (PWA) is a website with the look and feel of, and much of the same functionality as, an installed application on a desktop PC, tablet or smartphone.

In this briefing, we round up everything a marketer needs to know about progressive web apps, from what they are to their features, pros and cons, and examples of PWAs in action.

From the Blog

Five implications of Android Instant Apps for marketers

Android Instant Apps allows Android apps to run instantly, without requiring installation. Users will simply tap on a URL.

Developers will need to ensure their apps are ‘modularized’ and then will be able to offer this service to users on Jelly Bean OS or later.

Many have hailed this announcement from Google’s recent I/O event as the most exciting. So what are the implications?

Progressive web design: The end of the app?

In this chapter from the Econsultancy report, The Digital Outlook: What’s hot for marketers in 2019?, we offer a brief introduction to progressive web apps (PWAs): how they compare to native apps, the benefits of prioritising PWAs over native apps, and examples of their use in publishing and ecommerce.

Dive into our other topic hubs

B2B - Econsultancy's Internet Statistics Database