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Join this live Q1 Digital Shift webinar hosted by industry expert Neil Perkin. This event highlights and discusses the key developments in digital marketing and ecommerce.

Digital Shift, a quarterly service from Econsultancy, delivers actionable insight on trends that will be significant in the short- to mid-term, and can be used to generate new ideas, improve business performance and stay ahead of the competition.

Agenda points:

  • The new AI gatekeepers: With the development of multiple new GenAI-based shopping bots, we explore if a new dynamic for how shoppers find products is emerging, and ask – what are the implications for B2B and B2C marketers?
  • Cutting-edge content: With GenAI creating new possibilities and opportunities in both content production and discovery, we look at some of the latest examples and what impact this will have on content marketing.
  • Evolving influencer marketing: As the pace of change in this area shows no signs of slowing, we look at some of the big trends in this rapidly evolving space.
  • Emerging routes to market: With new channels surfacing, Digital Shift covers the latest need-to-know developments and examples in ecommerce, focusing on T-commerce, shoppable video and DTC.