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Join this live Q2 Digital Shift webinar hosted by industry expert Neil Perkin. This event highlights and discusses the key developments in digital marketing and ecommerce.

Digital Shift, a quarterly service from Econsultancy, delivers actionable insight on trends that will be significant in the short- to mid-term, and can be used to generate new ideas, improve business performance and stay ahead of the competition.

Agenda points:

  1. How disruptive is GenAI to agencies? With OpenAI’s founder Sam Altman saying that artificial general intelligence will replace a huge proportion of what agencies do for marketers, we look at where we’re at now, and how AI is being used creatively in the latest campaigns.
  2. How AI is supercharging productivity: GenAI is not just about creating images and text, it can improve efficiency and the quality of outputs too. What are the latest tools and how are they being used?
  3. Virtual reality and brand engagement: With Apple recently launching Vision Pro, we look at how brands are engaging with the platform and what this says about the future of VR brand campaigns.
  4. How organic search is changing: Conversational and visual search are finally coming into their own in ways we could not have imagined a few years ago – what does this mean for product discovery?