Join this live Q2 Digital Shift webinar hosted by industry expert Neil Perkin. This event highlights and discusses the key developments in digital marketing and ecommerce.
Digital Shift, a quarterly service from Econsultancy, delivers actionable insight on trends that will be significant in the short- to mid-term, and can be used to generate new ideas, improve business performance and stay ahead of the competition.
Agenda points:
- How disruptive is GenAI to agencies? With OpenAI’s founder Sam Altman saying that artificial general intelligence will replace a huge proportion of what agencies do for marketers, we look at where we’re at now, and how AI is being used creatively in the latest campaigns.
- How AI is supercharging productivity: GenAI is not just about creating images and text, it can improve efficiency and the quality of outputs too. What are the latest tools and how are they being used?
- Virtual reality and brand engagement: With Apple recently launching Vision Pro, we look at how brands are engaging with the platform and what this says about the future of VR brand campaigns.
- How organic search is changing: Conversational and visual search are finally coming into their own in ways we could not have imagined a few years ago – what does this mean for product discovery?
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