Join this live Q3 Digital Shift webinar hosted by industry expert Neil Perkin. This event highlights and discusses the key developments in digital marketing and ecommerce.
Digital Shift, a quarterly service from Econsultancy, delivers actionable insight on trends that will be significant in the short- to mid-term, and can be used to generate new ideas, improve business performance and stay ahead of the competition.
Agenda points:
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Generative AI deep dive: This edition takes a closer look at the most interesting developments in this rapidly changing space, including:
- The application of GenAI to marketing processes, and how it is being incorporated into content and advertising.
- The latest examples of how companies are using GenAI in customer journeys to support ecommerce sales, and how to identify opportunities to augment journeys.
- How GenAI is likely to augment team productivity and working.
- Digital Shift turns 10: As 2023 continues to deliver technological developments with the potential to transform daily life, Shift reflects on the past decade and takes a quick look at the trends that are still going strong and those that have disappeared.
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