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Join this live Q4 Digital Shift webinar hosted by industry expert Neil Perkin. This event highlights and discusses the key developments in digital marketing and ecommerce.

Digital Shift, a quarterly service from Econsultancy, delivers actionable insight on trends that will be significant in the short- to mid-term, and can be used to generate new ideas, improve business performance and stay ahead of the competition.

Agenda points:

  • AI latest: In light of some exciting new developments that have the potential to transform how businesses use GenAI, we take a look at the latest announcements and capture the key lessons for businesses and marketers, including what they need to do to set themselves up for success in B2B and B2C.
  • AI companions and character chatbots: As the capabilities of AI chatbots improve, we explore the emergence of character-based companions and assistants.
  • Evolving social commerce: With the potential for rising protectionism on social platforms, and the increasing ubiquity of search advertising, we look at what it means for social commerce.