The ongoing acceleration of digital and competition online has continued to heighten customers’ expectations around the experience they receive, particularly around personalised and seamless buying journeys.
Customer engagement powered by personalised experiences has long been key to driving critical outcomes, including building loyalty and long-term retention, customer lifetime value and more.
This webinar will draw on key trends and findings from Econsultancy’s new Personalisation Best Practice Guide, and will examine:
- Trends impacting personalisation and the case for personalisation
- Key enabling pillars of an operating model for personalisation
- Strategies and tactics for delivering personalisation
- How to balance personalisation priorities