Marketers are tasked with a balancing act. They must build knowledge in strategy, obtain tactical skills and master new technologies. All the while developing a marketing mindset – commercially astute and entrepreneurially agile.

In this briefing, we ask a panel of senior marketers and digital professionals what they see as key skills for 2022 and whether modern job descriptions are asking too much of new hires.

We’ll consult Econsultancy’s skills taxonomy – a pioneering tool that maps every micro-discipline marketing professionals are grappling with. Grouped into 13 themes, the taxonomy helps marketing leaders navigate the complexity of strategic-level thinking and tactical level deployment.

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