Webinar: Influencer Marketing and Content Marketing
May 19th, 2022 | 2:00pm BST | 9:00am EDT
May 19th, 2022 | 2:00pm BST | 9:00am EDT
June 30th, 2022 | 2:00pm BST | 9:00am EDT
Every January for the last 11 years, Econsultancy’s founder Ashley Friedlein has summarised the trends set to impact the digital marketing and ecommerce community in the coming year and beyond. Much anticipated and hotly debated, predictions range from the future of ecommerce to the rise of the metaverse.
View this on-demand webinar as Econsultancy draw together the forces set to shape marketing in the coming years, as well as hearing from a panel of industry leaders about which opportunities they will be embracing and what they foresee as the big challenges for 2022.
Drawing on Econsultancy’s new report on best practice in Implementing CX Strategy, this webinar covers the changing context for CX and CX Strategy best practice, as well as resourcing and trends.
A webinar looking at some of the key trends in digital advertising and exploring the key considerations for those developing their digital advertising strategy and putting this into practice.
Exploring how holograms, advertising and premium content are used in VR experiences, this chapter also looks at the integration of AR into social media and the intersection of wearables and AR.
A look at developments in the area of ‘T-commerce’, covering the latest ‘shoppable TV’ announcements from Netflix, Amazon and YouTube, as well lessons from the latest innovations in the fashion category.
A look at how initiatives from the big tech players, including Facebook and Amazon, will help bring ‘shoppertainment’, the combination of entertainment and ecommerce, into the mainstream in the west.
Drawing on Econsultancy’s new report on best practice in Implementing CX Strategy, this webinar covers the changing context for CX and CX Strategy best practice, as well as resourcing and trends.
Econsultancy founder Ashley Friedlein and a panel of senior brand marketers discuss what multichannel strategy will look like post-pandemic.
A webinar examining the state of user experience (UX) in the Covid-19 pandemic, looking at what form improvements to UX are taking and how brands can improve their digital products, as well as how user experience professionals are adapting.
A webinar drawin on Econsultancy’s report on best practice in AI, Machine Learning and Predictive Analytics.
A webinar highlighting a recent global report that reveals how consumers feel about privacy and control of their data, their affinity for marketing channels such as email, social and targeted ads along with what they believe drives brand loyalty.
December 7th, 2021 | 3:00pm GMT | 10:00am EST
In this webinar we look both behind and beyond the survey results brought to life in our 2021 Marketing Operations Report. Behind: answering the questions of “Why?” and “How?” certain B2B organizations with MOPS outperformed their peers. And beyond: answering the question “Now what?” for organizations looking to improve their MOPS model. This upcoming webinar is […]
Available on demand
An email marketing webinar covering what’s new in email marketing that you need to know about, the latest data in terms of the utilisation and effectiveness of email as a marketing tactic and an examination of best practice using recent case studies.
Webinar Recording Reports Referenced 2018 Email Marketing Industry Census Fundamentals of Email Marketing Digital Trends 2018 A Marketer’s Guide to AI and Machine Learning Email Best Practice Guide A Marketer’s Guide to the General Data Protection Regulation Email and eCRM Statistics
Webinar recording
Econsultancy’s Digital Shift Report for Q2 2022 looks at the future of DTC, developments in social commerce and growth in retail media, including Amazon’s staggering figures for its advertising revenue. It covers the latest news around Web 3.0 as more brands experiment with NFTs and metaverse real estate goes on sale. Digital Shift delivers actionable insight on trends that will be significant in the short- to mid-term.
Exploring how holograms, advertising and premium content are used in VR experiences, this chapter also looks at the integration of AR into social media and the intersection of wearables and AR.
A look at how new functionality is enhancing real-world experiences, with Google Maps introducing more than 100 AI-driven improvements, and Disney trialling facial recognition technology at its Magic Kingdom.
A webinar covering practical ways that marketers and leaders can amplify and support the behaviours and approaches that can ensure their team culture is fit for purpose for a fast-moving, digital-empowered world.
Drawing on the findings of Econsultancy’s Best Practice report on Agility and Innovation, this webinar details practical ways for marketers and innovators to scale organisational and team agility.
A webinar drawing on latest updates to Econsultancy’s SEO Best Practice Guide, covering topics including Google’s recent changes to ranking factors, the growth in search functionality through AI and updates to fraggles, from passages in search results to Google’s new ability to understand the content of video.
Econsultancy’s quarterly Digital Shift report is intended as a guide to support strategic thinking. It is about delivering actionable insight on trends that will be significant in the short- to mid-term, and can be used to generate new ideas, improve business performance and stay ahead of the competition.
A webinar looking at the global landscape of voice search and the technology that is driving it, as well as different scenarios for how it could evolve, and how marketers can take advantage of them.
Econsultancy founder Ashley Friedlein and a panel of senior brand marketers discuss what multichannel strategy will look like post-pandemic.
Digital Shift for Q1 covers the creator economy, livestreaming, the integration of commerce in many content formats, Ratatouille: The TikTok Musical, Singles’ Day 2020 and Netflix’s content-led forays on social media and virtual influencers.
Econsultancy’s quarterly Digital Shift report delivers actionable insight on trends that will be significant in the short- to mid-term, and can be used to generate new ideas, improve business performance and stay ahead of the competition.
Practical reports covering all the core elements of marketing tactics
The latest marketing and ecommerce trends and innovations
A quarterly look at the important developments, trends and innovations in digital