Data Driven Marketing Webinar
September 30th 2021 | 2pm BST | 9am EST
Digital Advertising Webinar Resources
A webinar looking at some of the key trends in digital advertising and exploring the key considerations for those developing their digital advertising strategy and putting this into practice.
Digital Shift Report: Q2 2018
Webinar recording 1. Welcome to Digital Shift Digital Shift is Econsultancy’s new trends service designed to give you the need-to-know insights into the key shifts in the digital marketing and ecommerce space. As we all know, the pace of change that digital marketers face is relentless. Every day there are reams of articles, blog posts, […]
Digital Shift Report Q3 2021 Chapter 2 – AR, VR and wearables
Exploring how holograms, advertising and premium content are used in VR experiences, this chapter also looks at the integration of AR into social media and the intersection of wearables and AR.
Digital Shift Report Q3 2021 Chapter 1 – T-commerce and fashion
A look at developments in the area of ‘T-commerce’, covering the latest ‘shoppable TV’ announcements from Netflix, Amazon and YouTube, as well lessons from the latest innovations in the fashion category.
Digital Shift Q2 2021 Chapter 1 – Video and visual commerce
A look at how initiatives from the big tech players, including Facebook and Amazon, will help bring ‘shoppertainment’, the combination of entertainment and ecommerce, into the mainstream in the west.
The new multichannel: Post-lockdown trends in marketing and ecommerce: Webinar
Econsultancy founder Ashley Friedlein and a panel of senior brand marketers discuss what multichannel strategy will look like post-pandemic.
The increasing importance of UX in the coronavirus crisis [webinar]
A webinar examining the state of user experience (UX) in the Covid-19 pandemic, looking at what form improvements to UX are taking and how brands can improve their digital products, as well as how user experience professionals are adapting.
Econsultancy Briefing: Does personalisation work? [Webinar]
A webinar looking at the state of personalisation in marketing and asking the difficult questions about its future in the face of challenges and questions about its effectiveness, and in light of the Covid-19 pandemic.
AI, Machine Learning and Predictive Analytics Webinar
A webinar drawin on Econsultancy’s report on best practice in AI, Machine Learning and Predictive Analytics.
Maturity Benchmarking Webinar
This webinar discusses operational benchmarks and best practices for a variety of core MOPS functions, including data management, technology evaluation and campaign management.
Digital Shift Report Q3 2021 Chapter 4 – Digital logistics
This chapter explores the fascinating ways that logistics and digital technologies are colliding, as well as new research that may change the way the industry interprets both the opportunities and challenges in ecommerce right now.
Digital Shift Report Q3 2021 Chapter 1 – T-commerce and fashion
A look at developments in the area of ‘T-commerce’, covering the latest ‘shoppable TV’ announcements from Netflix, Amazon and YouTube, as well lessons from the latest innovations in the fashion category.
Webinar: Ecommerce Trends
Discussing key trends and insights from Econsultancy’s Ecommerce Trends report and Third-party Marketplaces Best Practice Guide, this webinar also examines the evolution in online consumer behaviour, developments in social commerce, and other related topics.
Email Marketing Webinar
An email marketing webinar covering what’s new in email marketing that you need to know about, the latest data in terms of the utilisation and effectiveness of email as a marketing tactic and an examination of best practice using recent case studies.
Email Marketing: Webinar Resources
Webinar Recording Reports Referenced 2018 Email Marketing Industry Census Fundamentals of Email Marketing Digital Trends 2018 A Marketer’s Guide to AI and Machine Learning Email Best Practice Guide A Marketer’s Guide to the General Data Protection Regulation Email and eCRM Statistics
AI – Trends, Data and What You Need to Know
Webinar recording
Digital Shift Report Q3 2021 Chapter 4 – Digital logistics
This chapter explores the fascinating ways that logistics and digital technologies are colliding, as well as new research that may change the way the industry interprets both the opportunities and challenges in ecommerce right now.
Digital Shift Report Q3 2021 Chapter 5 – And finally… AI creative and Heinz and Waze
A look at the convergence of AI, creative and commercialisation and how the speed of ketchup inspired an innovative brand partnership between a food company and a GPS app.
Digital Shift Report: Q3 2021
Econsultancy’s Digital Shift Report for Q3 covers Netflix fashion, Instagram affiliates, distributed autonomous organisations, holograms, digital logistics, shoppable TV, VR ads and AI creative, delivering actionable insight on trends that will be significant in the short- to mid-term.
Digital Shift Report Q3 2021 Chapter 2 – AR, VR and wearables
Exploring how holograms, advertising and premium content are used in VR experiences, this chapter also looks at the integration of AR into social media and the intersection of wearables and AR.
Digital Shift Q2 2021 Chapter 2 – Real-world/digital integration
A look at how new functionality is enhancing real-world experiences, with Google Maps introducing more than 100 AI-driven improvements, and Disney trialling facial recognition technology at its Magic Kingdom.
Digital Shift Q4 2020 Chapter 7 – The latest on AR
Econsultancy’s quarterly Digital Shift report delivers actionable insight on trends that will be significant in the short- to mid-term, and can be used to generate new ideas, improve business performance and stay ahead of the competition.
Webinar: Building a Digital Culture
A webinar covering practical ways that marketers and leaders can amplify and support the behaviours and approaches that can ensure their team culture is fit for purpose for a fast-moving, digital-empowered world.
Webinar: Digital Transformation: Agility and Innovation
Drawing on the findings of Econsultancy’s Best Practice report on Agility and Innovation, this webinar details practical ways for marketers and innovators to scale organisational and team agility.
Webinar: Career, Skills and Mindset
A look at the highlights of the Econsultancy career and salary survey report in association with Marketing Week, discussing the knowledge and skills that marketers need to master for career success and cultivating a marketing mindset in response to change.
SEO for 2021 Webinar
A webinar drawing on latest updates to Econsultancy’s SEO Best Practice Guide, covering topics including Google’s recent changes to ranking factors, the growth in search functionality through AI and updates to fraggles, from passages in search results to Google’s new ability to understand the content of video.
Digital Shift Q3 2020 Chapter 4 – Voice Interfaces
Econsultancy’s quarterly Digital Shift report is intended as a guide to support strategic thinking. It is about delivering actionable insight on trends that will be significant in the short- to mid-term, and can be used to generate new ideas, improve business performance and stay ahead of the competition.
Voice Search: Where is it going in 2019? Webinar Resources
A webinar looking at the global landscape of voice search and the technology that is driving it, as well as different scenarios for how it could evolve, and how marketers can take advantage of them.
The new multichannel: Post-lockdown trends in marketing and ecommerce: Webinar
Econsultancy founder Ashley Friedlein and a panel of senior brand marketers discuss what multichannel strategy will look like post-pandemic.
Digital Shift Report: Q1 2021
Digital Shift for Q1 covers the creator economy, livestreaming, the integration of commerce in many content formats, Ratatouille: The TikTok Musical, Singles’ Day 2020 and Netflix’s content-led forays on social media and virtual influencers.
Product Strategy and Marketing Webinar
A webinar drawing on Econsultancy’s report on best practice in Product Strategy and Marketing, looking at its growing impact within businesses and covering the essentials in practice, plus a look at product strategy tools and how to measure progress and performance.
Digital Shift Q4 2020 Chapter 6 – Instagram at 10
Econsultancy’s quarterly Digital Shift report delivers actionable insight on trends that will be significant in the short- to mid-term, and can be used to generate new ideas, improve business performance and stay ahead of the competition.
Social Media Webinar
A webinar covering some of the key trends and talking points from Econsultancy’s latest social media best practice guides, including the evolution of social and the social media ecosystem.
Digital Shift Q3 2020 Chapter 2 – TikTok and Shoppable Video
Econsultancy’s quarterly Digital Shift report is intended as a guide to support strategic thinking. It is about delivering actionable insight on trends that will be significant in the short- to mid-term, and can be used to generate new ideas, improve business performance and stay ahead of the competition.
Best Practice Guides
Practical reports covering all the core elements of marketing tactics
Trends Reports
The latest marketing and ecommerce trends and innovations
Digital Shift Webinar
A quarterly look at the important developments, trends and innovations in digital