Welcome to the TJX Training Zone

Thank you for attending the Better Briefs training workshop with Paul Arnold. We hope you enjoyed the session, and that you now feel more confident in some of the essentials of writing quality briefs.

This Training Zone will help you get the most out of the training. You can access and download the full training deck, Paul’s Top Tips, and watch a short film from Paul that will keep the new learning fresh in your memory. We have also included an Econsultancy report to help you in your future learning journey.

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Already a subscriber? Here are some further recommended readings

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Social Media Strategy Best Practice Guide

A guide providing marketers with a framework for developing a social media strategy, summarising the main considerations including frameworks and models for connecting with audiences, successful strategies for integrating customer service into social media and the opportunities of social listening.

Ecommerce Best Practice Guide

Econsultancy’s Ecommerce Best Practice Guide lays out a comprehensive blueprint for businesses looking to update their existing ecommerce offering or develop a new proposition. The report gives in-depth guidance on strategy and operations, generating demand, converting demand and measurement in ecommerce.

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Quick Guide to Mobile Marketing Best Practice

A quick guide highlighting three key themes – personalising the customer experience, mapping the customer journey and planning for the age of assistance – to help marketers deliver better mobile experiences for their customers and improve the performance of their mobile marketing activity.

Influencer Marketing 2020

This report contains key findings from a survey of 1,173 marketers and, separately, 500 consumers, on influencer marketing. It found that digital natives have come to reject the way that influencer marketing has been conducted in recent years, and are instead demanding higher levels of authenticity and relevance from the content they consume and brands they trust.

Content Strategy Best Practice Guide

Content Strategy Best Practice Guide

1. Executive Summary 1.1. About Econsultancy Econsultancy’s mission is to help its customers achieve excellence in digital business, marketing and ecommerce through research, training and events. Founded in 1999, Econsultancy has offices in New York, London and Singapore. Econsultancy is used by over 600,000 professionals every month. Subscribers get access to research, market data, best […]