Wendy McAuliffe is Founder and Director of digital communications and content creation consultancy Populate Digital.
As an experienced writer, editor and industry analyst, Wendy has authored many in-depth industry reports for Econsultancy and Influencer Intelligence, as well as other Xeim brands. She has also hosted webinars and round tables for Econsultancy, and spoken at leading industry events such as the Festival of Marketing.
She has worked within the digital industry for over 20 years, beginning her career as a journalist, writing for ZDNet, CNET and New Media Age where she was technology editor for three years. During her journalism career, she was shortlisted for the NPA Young Journalist of the Year Awards and led an editorial campaign on internet privacy, which won government attention and instigated a change in legislation. She went on to set up two successful consulting businesses, through which she has advised wide-ranging brands on their digital and content strategies.