The majority of organisations now recognise the importance of data as a driver of commercial strategy.

As Econsultancy’s 2019 Digital Trends report states: “data analytics is no longer a preserve of pioneers, or those at the ‘bleeding edge.” Rather, it is a perceived priority, with the majority of organisations citing ‘data-driven marketing that focuses on the individual’ as the single most exciting opportunity of 2019.

Despite this widespread recognition, however, there are still significant barriers to unlocking data; skills (or a lack thereof) remains one of the biggest. According to Econsultancy’s ‘Skills of the Modern Marketer’ report, 13% or less of respondents rate themselves an ‘expert’ in strategy, data and measurement, and brand management.

To access all of our premium content, including invaluable research, insights, elearning, data and tools, you need to be a subscriber.

Explore our subscription options and get instant access for you, your team and your organisation to a wealth of resources designed to help you achieve excellence in marketing.

View our subscription options

Need help signing in?

EMEA/USA: +44 (0)20 7970 4322 | email: