With even more retailers now battling for space on the ‘digital shelf’ (i.e. the various places that we search, research, and buy products online) – being able to effectively capture the consumer’s attention is key. To increase the chances of this happening, retail brands must stay on top of multiple factors, such as ensuring product descriptions are correct, that reviews are trustworthy, and content is rich and engaging. But all of this is not an easy task, especially as retailers are not in control of their brand image on many third-party retail sites or marketplaces.
This is where digital shelf analytics (or DSA) comes in - a software solution that tracks and monitors performance data, helping retailers to keep track of competitors and optimise digital touchpoints.
Here’s more on the subject of digital shelf analytics, including:
- Why digital shelf analytics is important
- What to consider when choosing a vendor
- What types of data a DSA provides