Shopping second-hand is certainly not a new concept. From charity shops to eBay, consumers have always been keen to bag a bargain.

Consumers are also increasingly keen to reduce their own consumption, and to help combat the negative impact on the environment. This has led many retailers to enter the ‘recommerce’ market (sometimes referred to as ‘resale’ or ‘reverse commerce’), which refers to the buying and selling of pre-owned goods.

Here’s more on the concept of recommerce, particularly within fashion, and some of the most successful examples in the space.

To access all of our premium content, including invaluable research, insights, elearning, data and tools, you need to be a subscriber.

Explore our subscription options and get instant access for you, your team and your organisation to a wealth of resources designed to help you achieve excellence in marketing.

View our subscription options

Need help signing in?

EMEA/USA: +44 (0)20 7970 4322 | email: subs.support@econsultancy.com