Augmented reality (AR) is quickly becoming one of the most interesting technologies in the digital space.

Although often overshadowed by virtual reality (VR), AR is expected to take the lion’s share of the market. According to one estimate, the AR market will be worth $70bn to $75bn by 2023 while VR will account for around $10bn to $15bn.

Consumers also seem to be in agreement with these stats. Research by law firm Perkins Coie found that a vast majority (70%) said they expect AR to surpass VR in terms of revenue. When asked when this will happen, 81% predicted it would be within five years.

Current applications of AR include product visualisation, virtual try-on, wayfinding, enhanced information and training. But what does the future hold for the technology when it comes to infrastructure and experience?

This briefing will look at:

  • Headsets
  • 5G
  • AR cloud
  • Shared AR
  • AR programmatic ads

 

The content of this briefing is reproduced from Econsultancy's  Marketer's Guide to Augmented Reality.

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