Which ecommerce sites are getting it right? Here’s 21 of the best…

Amongst the Econsultancy blog team, we’ve been choosing some of our favourite ecommerce sites.

By Econsultancy August 29th 2019 15:15

Amongst the Econsultancy blog team, we’ve been choosing some of our favourite ecommerce sites.

Some have been picked because they offer an excellent all-round experience. Not all are perfect, but were chosen for specific aspects which others can copy/learn from.

If you’d like to learn more about ecommerce, take a look at our Ecommerce Best Practice Guide.

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Article Content

Facebook top for social referral traffic, Pinterest comes second: report

In recent months there have been several reports that Facebook is a dying network that can’t stem the flood of teens leaving it for instant messaging apps.

However last week we published data which showed that Facebook is still hugely popular among all demographics, particularly on mobile, and now a separate report shows that Facebook is still easily the most important social network for referral traffic.

The data from Shareaholic examines the breakdown of overall referral traffic for more than 200,000 websites in Q4 2013.

Facebook easily comes out on top with an average of 13.8% of overall referral traffic, followed by Pinterest on 4.3%.

Twitter was third for social referrals with 1.1% in Q4, while Google+ came last with just 0.05%.

Article Ecommerce

Will Google have to start a marketplace?

With searchers choosing Amazon over Google for product searches and eBay resurgent, will Google have to launch its own marketplace to keep up?

Online retailers are a major source of advertising revenue for Google but shoppers are increasingly turning to Amazon as their shopping first port of call.

In 2010 24% of shoppers began researching on Google verses 18% on Amazon, however in 2012 this had almost completely reversed with 30% on Amazon and only 13% on Google.

Google is clearly aiming to be the destination for product searches with the launch of Product Listing Ads (PLA). However, some industry experts are wondering whether to win in this space Google will need to go beyond simply advertising products and launch a fully-fledged marketplace.

Here’s why…

Article User experience and usability

Stop focusing on edge cases

If you have a reasonably big website there could be literally hundreds of tasks a user might be trying to complete. In such scenarios it is unwise to try and accommodate them all.

Microsoft had a problem. To be more specific the support team for Microsoft Office had a problem. The team had built one of the most comprehensive Knowledge Bases available online, answering every possible question you might ever have with a Microsoft Office product, and consistently received low scores in customer satisfaction.

This just didn’t make sense. The team had been thorough. You couldn’t think of a question about Microsoft Office that the Knowledge Base didn’t answer. Why then did people rate them so low?

Article Ecommerce

‘Big picture thinking’ and ‘super analytical’: The capabilities in high demand in ecommerce

Leaders from Barilla, Karo Healthcare and Nectar360 discussed the challenges of growing brands in an increasing omnichannel environment, and the capabilities needed to succeed in digital commerce.

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‘The way we interact with search boxes has changed’: What GenAI and RAG mean for retailers

If you’ve used Amazon’s Rufus or Walmart’s search bar, you’ll be familiar with new forms of AI-powered site search. As more retailers are adding AI-powered search, we caught up with the co-founder of one such solution to find out how this tech is changing the relationship between shopper and online store, and what it means […]

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HubSpot’s VP Product on ‘lightning strike’ challenges for marketing in 2025

Marketers have “new superpowers” of content creation and generative AI assistance going into 2025, according to Nicholas Holland, VP Product and GM Marketing Portfolio at HubSpot. However, they are also facing major hurdles in the form of highly convoluted customer journeys, the need to be present across a wealth of channels, and the need to […]

Article Conversion rate optimisation (CRO)

‘Data trumps opinion’: How Oh Polly uses AI-powered merchandising

Product owner Lauren Muir describes how the tech has challenged conventional beliefs about fashion merchandising, driving sales by showing shoppers what they want to see.

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