It’s that time of year when retailers report on Christmas trading, so I’ve rounded up some of the key ecommerce figures.
As IMRG reports, ecommerce continued to grow, with the market worth £104bn in 2014, up 14% YOY.
Not every retailer had a great Christmas though…
The retail giant’s problems this year have been well documented, and were such that a 0.3% drop in like-for-like sales was reported as positive.
There was still some growth online though:
- Grocery home shopping sales rose by 12.9% in the six weeks to January 3.
- Sales of general merchandise online were up 22.2%.
- Online clothing sales rose by 52.4%.
It seems to have been a difficult year for M&S online.
The relaunch of its website earlier this year didn’t go to plan, while problems with its distibution centre affected its ability to deliver orders in time for Christmas.
- Online sales fell by 5.9% in the 13 weeks to December 27.
Annoyingly, the retailer doesn’t split out online sales in its statement, which reports that like-for-like sales fell by 1.9% in the 14 weeks to January 3.
It did report a strong performance for its online grocery offering, with 110,000 orders taken in the three days up to December 23.
It was a busy Black Friday for Shop Direct, with orders on the Very.co.uk website up by 134% on the same day in 2013.
- Sales in the seven weeks to December 26 were 4% up on the same time last year.
- Sales at Very.co.uk were up by 23%.
- However, sales at Littlewoods.com and KandCo.com were down 11%, which the statement described as ‘profitably managed decline’.
- 89% of sales took place over digital, with mobile sales up by 45% to represent 56% of all online sales.
- Click and collect worked for Shop Direct, with use of Collect+ up by 111% on 2013.
House of Fraser
A very strong performance in the Christmas period, with Black Friday seeing some phenomenal visitor numbers. And its site didn’t fall over like some did.
Cyber Monday performance was stong too, thanks in part to the smart tactic of splitting its online sale into three five hour periods to maintain customer interest.
- Online sales rose by 31.2% over the six weeks to January 3.
- Black Friday traffic was up by 125% on 2013, while it was the busiest online trading day ever for the retailer, up 70% on the previous record.
Next Directory sales, which include online and catalogue orders, rose by 7.9% in the 58 days up to December 24.
A good Christmas for ASOS, with the company reporting sales up by 15% on 2013.
- UK sales rose by 27% and international by 5%.
- ASOS’s websites attracted 98m visits during December 2014, compared to 87m in December 2013.
- As of December 31 2014 it had 9.1m active customers, of which 3.7m were located in the UK and 5.4m were international.
Overall like-for-like sales were up by 4% for Debenhams, as reported this week.
- Online sales rose by 28.9%.
- Debenhams had a busy Black Friday too, with sales up 125% YOY.
- Demand for click & collect increased during the Christmas period and in the final days peaked at 38% of online orders.
It hasn’t been a great year for Morrisons, with Chief Executive Dalton Philips walking the plank after a poor performance.
Of course, the supermarket had been slow to adapt to the web, and only started selling groceries online in January 2014.
- According to Morrisons’ trading statement, online contributed 1% to like-for-like sales growth.
- The statement was short on detail about its online performance, though it did mention the delivery of its one millionth web order just a week ago.
Sales for the online only supermarket were up 14.8% year on year.
For more Christmas ecommerce stats, see the latest update on our Internet Stats Compendium.