It includes stats that highlight YouTube’s dominance of the international online video sector, as Google’s video site is the most popular destination for entertainment in every SEA nation.
More importantly for marketers, comScore data shows that the use of online video has continued to show steady year-on-year growth between April 2012 and 2013.
Internet audience 15+ accessing internet from a home or work PC
The increased consumer use of online video shows how it has moved from a ‘nice to have’ extension to TV advertising through to becoming a marketing channel in its own right.
This brings with it a range of new challenges, including how to position video management within an organisation, and what the right models for budgeting and ROI measurement are.
Furthermore, marketers are faced with the challenges of not only deciding on which platforms or devices they need to place and promote their videos, but also when, where and how.
For example, data from comScore shows that device usage varies significantly depending on the time of day, with people using smartphones in the morning, a desktop during working hours and a tablet at night.
But then separate data shows that the popularity of mobile video varies drastically among Southeast Asian countries, so it’s not a one-size-fits-all approach.
Use of mobile video in Southeast Asian countries
For an in-depth look at this topic, download the Online Video in South-East Asia Best Practice Guide.
It covers all the key aspects of online video to equip you with the tools and techniques that will work for your project and help you achieve clear, measurable business objectives.
It’s also full of contributions from some of the top local as well as global experts in online video to help you anticipate what will be relevant to your organisation in the future.