Despite the importance of the internet, online customer service often leaves a lot to be desired

According to a recent Econsultancy/Toluna survey, 48% of UK consumers find the telephone the most frustrating customer service channel, while 44% prefer to contact firms by email. 

In this infographic by customer service vendor zendesk, tha stats show that 58% of US consumers prefer email as a customer service channel… 

Online customer service inforgraphic