All of its stores are now closed after the retailer’s collapse last year, but the Woolworths name is to live on as an online brand with a relaunch due in the summer.
The brand name, along with that of its Ladybird clothing range, has been acquired by the Daily Telegraph owners, Sir David and Sir Frederick Barclay, and will fall under the Shop Direct Group, which runs Littlewoods and other brands.
The Woolworths homepage now displays a ‘don’t worry, we’ll be back soon’ message, and asks visitors to sign up for information, as well as giving their feedback on what they liked and disliked about the old Woolworths:
Woolworths is a well known and trusted brand for many, so making use of it as a pureplay online retailers seems like a smart move. It lagged behind high street competitors like John Lewis an Marks and Spencer online but still had more web traffic than brands like Debenhams and Asda.
The website will also need some usability improvements, but, having just enjoyed a successful Christmas online with a 44% rise in sales, Shop Direct seems well places to resurrect the Woolworths name.