has today unveiled a new look for its homepage, and has opted for a cleaner, more streamlined version.

This is how it looks:

New Yell homepage

And here’s the old version:

Old yell homepage

Yell implemented the changes after performing market research and analysing traffic on the site, and says it has attempted to simplify the site for users. The revamp has emphasised Yell’s core search function.

The number of links on the new homepage has been drastically reduced, and direct links to the various channels - search, food and drink, maps and shopping -have been added.

Alicia Andrews of Yell said:

“These changes to the homepage deliver a fresh feel and clear direction, allowing users to see at a glance all of the rich content that the site offers. Our advertisers will receive additional benefit as their messages are seen by a more focused traffic stream.”

This is the latest move in Yell’s programme of redevelopment, which has also included a full redesign of the Yell website, as well as the addition of affiliate and PPC advertising.