New stats from Nielsen//NetRatings show that young women are spending more time online, with the 18-34 age group accounting for 18% of the UK internet population.
According to these stats, the 18-34 age group is the largest online, accounting for 34% of UK internet users.
This differs from recent Hitwise stats, which had the 35-44 age group as the largest, with ‘silver surfers’ closing fast. This is because the demographic groups are measured differently – Hitwise splits the 18-34s into two groups in its data.
The Nielsen stats also show:
- There’s been an increase in internet use by silver surfers – one in four Britons online is over 50.
- UK internet users are split almost equally between males (51.5%) and females (48.5%).
- Women aged 18-34 account for 21% of all time spent on computers in the UK, which equates to 13 minutes out of every hour online.
- 18-34 year olds are the biggest computer users, spending around 60 hours per month on their computer, while under 18s spend 16 hours.