MySpace has launched a dedicated video site, MySpace TV, in a bid to compete with YouTube.
MySpace TV is currently in beta, and users do not need a MySpace account to use the service – it is being launched as a destination in its own right, with versions of the site for 15 different countries.
The look and feel is very similar to YouTube – videos are organised into and displayed in almost exactly the same way, with related videos and comments.
MySpace is currently the web’s second most popular destination for video after YouTube. According to comScore, 50m US web users watched video clips on MySpace in April, compared with 58m on YouTube.
MySpace has announced deals with content partners who will have channels on the site, including National Geographic, Reuters, and IGN. It will also be part of the NBC Universal/News Corp joint video venture, expected to launch this summer.
As MySpace TV has taken many of YouTube’s features, it is a very simple and easy site to use, though it lacks the breadth of content which is available on its rival.